TVS Wego bags title sponsorship of engage4more’s 6th edition of Corporate Talent Championship
Employee engagement and employer branding company engage4more has announced the 2017 edition of Corporate Talent Championship (CTC). Held annually, the event is all set for its 6th successful edition and this year TVS Wego has bagged the title sponsorship for world’s biggest performing art platform for corporates.
The Championship this year starts from the 3rd week of June for the Intra corporate rounds, with the city finale being held between the 9th – 24th September 2017 and culminating on 7th October 2017 in Mumbai with TV episodes on air at NDTV Prime Mid October running over two weeks.
CTC is now the only televised reality show for corporates in performing arts. The flagship IP of engage4more also boasts of being the biggest corporate engagement event platform that enables, branding, displays, sampling in more than 150 biggest offices of the nation giving brands coverage in more than 12 leading cities incising metros and tier 2. In the past years, brands like ITC, Dabur, Blackberry, Datsun, LIC, Yes Bank and Sodexo have been associated with the event. Participating corporates have been multinationals like Reliance, Bosch, Tech Mahindra, HCL, Sony, SBI Life, Tata, Snapdeal, Hero and so on.
Commenting on this year’s CTC, Founder of engage4more, Nishant Parashar says, “CTC is the flagship IP of engage4more and its strength lies in the deepest level of engagement with the corporate world. When most events fizzle out in the monsoon season being largely outdoor events, CTC connects with 500 captive audiences across participating offices for upto 5 hours each. This year will have an added layer of being the only corporate championship in performing arts which will be televised on a national television channel. This edition will be bigger and better than ever thanks to our presenting sponsor TVS Wego. We are simultaneously looking for sponsors who want to associate with us for various legs of the 6-month process.”
Launched in 2010 by industry veteran, Nishant Parashar, engage4more’s vision is to create a bouquet of services and products to deliver sustained and scalable results enabling organizations to build cultures of business advantage. While this year’s IP on CTC has a lead sponsor, the platform is powered by a well-known industry partner whose name will be revealed as talks between engage4more and the partner end.
This year’s title sponsor is TVS WEGO and Aniruddha Haldar, Vice-President, Marketing - Scooters, TVS Motor Company says, “TVS WEGO has partnered with CTC since inception. TVS Wego is committed to the happiness and well-being of the young corporates. As an engagement platform CTC provides the most energizing experiences, to the audience and participants. This year too we expect memorable experiences for all stakeholders, sponsors, organizers, participants, organizations and most importantly their young employees. Just as TVS WEGO was rated to being India's Best Executive Scooter, we are excited and look forward to meeting India's most talented young executives.”
CTC serves as a performing arts platform for the corporates. The contest encourages professionals Relive Passion in a work environment while showcasing a side that their co-workers rarely get to see. Employees can get in touch with their creative side – participate in various categories like music, dance theatre etc while they continue to pursue their professional goals. To commemorate the 6th edition of CTC, the association with TVS Wego has been looked at from a completely new lens. This year #Whytosphere will integrate CTC with the lead sponsor of the championship. While CTC is all about getting professionals in touch with their creative side, #Whytosphere takes the campaign to a whole new level, where it transforms into an ode to participants of CTC – highly skilled, determined individuals who have achieved laurels in their professional life. The campaign celebrates not only their achievements but recognizes their hunger to get more from life.
CTC is the biggest platform in the world for corporate talent management and is soon to be recognized as a record holder by the Guinness Book of World Records. Last year the organization reached out to 18 lac corporate employees out of which 15000 participated from 150 different offices across India. This year as the scale further broadens, and with more focus on integration, the championship is projected to surpass all previously set standards.
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