TOFT India Organises Workshops On 'Sustainable Tourism'
The workshop was organised in partnership with Travelife in New Delhi on August 5th to sensitise the travel industry
TOFT India, the nature-based travel trade alliance that focuses on driving more sustainable travel in South Asia, organised the first in a series of workshops on “Sustainable Tourism” in partnership with Travelife in New Delhi on August 5th to sensitise the travel industry.
Travelife is a fair and affordable system that helps tour operators and travel agencies to manage and improve social and environmental impacts by complying with sustainability criteria.
Robin Boustead, Travelife Coordinator for South Asia flew in for the workshop to address the attendees and share his thoughts on sustainable tourism practices in the international markets. He said leading OTAs of the world and international travel companies have already started adopting sustainability and stressing their partners to follow the same and do business sustainably and responsibly.
He showed his concern about international companies not willing or refusing to do business with India and Indian companies for the lack of following sustainable practices. He gave an example of trends where travellers are willing to pay 38 percent higher cost for sustainable travel over conventional unsustainable products and destinations. Robin said that Travelife certification is all about doing business in a better way and building partnerships with people and businesses who believe in the same ethos of sustainable business.
Toftigers also invited George Scaria, director of Kerala Voyages, a destination management company from Kerala, to share his experience after taking Travelife certification. Scaria mentioned how he received business queries after his company was listed as Travelife Certified company and he was approached by 5 new FTOs to do business with his company.
Toftigers is the ground partner for Travelife in India. They will be promoting the cause of sustainable tourism and its demand to not only its members but also to the entire tour operator community in India.
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