Superdry collaborates with Pepsi MTV Indies for Krunk Live Sessions
Superdry, the British Brand known for its Japanese design influences in vintage Americana style, has decided to come up with a unique music property in collaboration with Pepsi MTV Indies. ‘Superdry Krunk Live Sessions’ brings together some of the most promising young musicians in the country alongside some of India’s best visual artists. This first of its kind initiative aims to showcase how visuals, when combined with music, can accentuate the whole experience, making it truly unique. The show goes on air on Oct 29th, at 7PM, only on Pepsi MTV Indies.
The show is a 6 episode series and each episode of ‘Superdry Krunk Live Sessions’ will feature 3-4 original collaborations between musicians and visual artists. This will be followed by musicians and visual artists talking about their background, musical inspirations and their collaborations on the show. The show will also have an on-ground extension as every episode will also be followed up with a gig featuring the artists in the respective episode. These performances will be held across cities like - Mumbai, Pune, Delhi, Chandigarh, Hyderabad and Bangalore.
Speaking about the collaboration, Manu Sharma, Business Head Superdry (Reliance Brand Ltd), says, “Superdry globally, has a long standing association with music. We have always believed in curating the freshest sounds from across the planet and making them accessible to our customers through our in store and sound cloud playlists #SuperdrySounds. With Superdry Krunk Live Sessions’ we are extending our global philosophy to the Indian Independent music scene and are very excited to collaborate with MTV Indies on the property”.
Shedding light on the uniqueness of the show, Aditya Swamy, EVP and Business Head, Pepsi MTV Indies says, “We play in the world of subcultures and with his brand new production we are bringing together the world of electronic music beyond EDM and a form of art that’s beyond graffiti. Stylized and futuristic, this is brand new chapter in the space of collaborations, a space where sound and sight meet. It is hugely encouraging to have the support of a cult brand like Superdry in bring this cutting edge content to urban audiences across India. Step Up and Discover.”
Some of the well-known Indie music artists to be seen on the show will be - Kumail, Ox7gen, Nicholson, Donn Bhat, Madboy/Mink, Alowala, AquaDominatrix and Your Chin. The visual artists who will be collaborating with these musicians include - Moebius, Wolves, Transhuman Collective, Godgamut and Oblique.
The show will be hosted by DJ Mo City aka Mohammed Abood, a music entrepreneur and DJ with a passion for authentic music from all around the world. From being the founder of Reggae Rajahs (India’s first Reggae sound), to creating and running a series of successful club nights (Delitronica, The Future, Imported Goods) and programming stages at major festivals such as the NH7 Weekender & Sunburn Festival.
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