Sunfeast India Move As One To Aid Children Affected In Education, Healthcare, Nutrition

Over 20,900 Indians and Indophiles across the world raised Rs 87,82,097, informed the Sunfest India.


Sunfeast India Move As One, a citizen-led virtual movement anchored on social impact, wellness, and community; united the nation in support of the millions of children who are affected by the COVID-19 pandemic. 

Envisioned by leading sports IP creator Procam International, championed by ITC Sunfeast, powered by the GiveIndia, and strengthened by the Fit India Movement, Sunfeast India Move As One is a testimony to the power of the collective. 

Anil and Vivek Singh, Promoters, Procam International, said, “We are truly humbled by the support that Sunfeast India Move As One has received. Our heart goes out to all the sponsors, partners for their belief in our vision and more importantly to all our participants for coming together to make a difference. We all know the movement is far from a solution. But your zeal and enthusiasm has helped change the lives of millions of children and paved a way for a brighter tomorrow. Our deep gratitude to you all.”

According to the official statement, more than 20,900 participants clocked a total of 2,05,283 km and raised Ra 87,82,097 in support of children in distress.

“The Covid-19 pandemic has affected many children across the country and the nation needed a common platform to come together and contribute to a child's future. Sunfeast India Move As One empowered one and all with that opportunity. During a tumultuous time, it not only encouraged us to take care of our mental and physical health but also nudged us to make a tangible difference to a child’s life. My gratitude to all the citizens. In coming together lies our strength," said Haile Gebrselassie and Ambassador of Sunfeast India Move As One. 

In the last few months, the movement received support from Art of Living Founder Pujya Gurudev Sri Sri Ravi Shankar, Olympic Bronze Medallist Sakshi Malik, actors Rahul Bose and Tara Sharma, social activist Priya Dutt, and Cricketer Bhuvneshwar Kumar, among many others. 

Sumit Tayal, Chief Operating Officer, GiveIndia, said, "The second edition of Sunfeast India Move As One has been an impactful experience. We are proud to be a part of this movement that united one and all to support NGOs working for Covid-hit children. A huge shout-out to our 70+ NGO partners who are supporting this cause." 

“It is indeed a humbling experience to witness the impact created by individuals, community and corporates united by the common goal of supporting millions of children who are affected by the pandemic. Over the decades, ITC has been a pioneer in creating long-lasting and meaningful social impact through multi-dimensional social investment programmes. We consider it an honour to be a part of this generous participation, Sunfeast India Move As One has received this year. The combined efforts and contributions of the participants and the partners have paved the way for a better tomorrow. We at Sunfeast are proud to have championed this initiative along with the many like-minded associated partners," said Ali Harris Shere, Chief Operating Officer, Biscuits and Cakes Cluster, Foods Division, ITC. 

Meanwhile, Ekta Vishnoi, IRS Mission Director - FIT India, said that the association with the Sunfeast India Move As One has been very fulfilling. The movement is aligned with the core values of the FIT India Movement and has motivated the citizens of India to take care of their health through sporting activities. We look forward to a long and fruitful association in the future. 

“I have seen the impact the Covid-19 pandemic has had on our children on the ground level. Many children have lost their primary financial supporters and there has been a tremendous loss of jobs as well. We have received thousands of applications from across India for educational support. I am fortunate to have the ability to be able to take some action and work towards their better tomorrow through scholarships that the Nargis Dutt Foundation supports," said Priya Dutt, Politician, and social Activist said. 


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