Star joins hands with Kyoorius to encourage young designers


Kyoorius, a not-for-profit initiative by Transasia Fine Papers, in association D&AD, has announced the launch of the second edition of the Kyoorius Student Awards.

Kyoorius has created India’s only awards programme dedicated to the next creative superheroes of India. In a format where real clients have set out briefs for students, partnering with some of India’s biggest brands and creative business, the briefs have been set out for special categories: Identity, Typography, Illustration, Packaging Design, Motion Design, Graphic Design, Product Design, Digital Design, and two Open Briefs.

Star India has partnered with Kyoorius to create a brief for the digital design category asking students to define the way India will watch TV on the go. Gone are the days where media and content are consumed on a single screen shared by the family; on-demand and personal is the need of the hour. This is an emerging trend that is especially prevalent with the youth.

Students will work on challenges such as the approach of how a user will navigate the site, the filtering of content and the UX, and the behaviour of this experience across devices such as laptops, tablets and smartphones.

All entries will be judged by an international jury that will be flown down to India for the jury session to be held on ground and will be managed by D&AD.

Students are encouraged to work on and submit their entries over a two-month period, the entry deadline being May 19, 2014. Priced at just Rs 500 per entry, Kyoorius and D&AD stay committed to their not-for-profit causes and to help develop, recognise and reward the young creative talent across India. Winners of the award stand to win the Red Elephant Trophy, a cash prize of Rs 50,000 and a student pass for Kyoorius Designyatra 2015 alongside being featured in the Kyoorius Awards Annual.

Gayatri Yadav, EVP, Marketing & Communications at Star India, said, “We believe that innovation is at the forefront of growing the media industry – and students are its creative torch bearers. Encouraging and engaging such talent is part of Star’s culture and this platform plays a significant role in preparing them for the industry. With the Kyoorius Student Awards, Star wishes to celebrate this juncture of art and commerce that will define the future.”

Rajesh Kejriwal, Founder-CEO of Kyoorius, said, “Design is most effective when it works. And Star is a great example of great design working hard for a great brand. The Kyoorius Student Awards are a great opportunity for younger creative minds to showcase their talent all while getting involved with creating real world solutions for real brands – brands that they can relate to.”

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