Sportzlive appointed as marketing partner for IBL '16


In view of the recent announcements regarding the second season of the Indian Badminton League (IBL), Badminton Association of India (BAI) is pleased to appoint Sportzlive, a full service sports management and marketing firm, as its official marketing and sponsorship partner for the oncoming season of Indian Badminton League.

This gives a mandate to Sportzlive to approach corporates, brands and business owners for various available sponsorships and franchisee slots in the Indian Badminton League.

Sportzlive is a company based out of Delhi, primarily focused on investing and creating Sports IPR in the Indian Sub-Continent Market. Sportzlive's key promoters, Gaurav and Atul bring with themselves more than 25 years of collective sports and media experience to the company.

Announcing the appointment, Dr Akhilesh Das Gupta (President, BAI) said "As we move towards launching IBL season 2, we are enlisting the support of professionals to help us make the league a success. Sportzlive with its experience of sports management and marketing will help us achieve our objectives. We believe IBL is poised to become a prime property in the Indian broadcasting and digital space."

Speaking on the occasion, Mr Atul Pande (Sportzlive) said “We at Sportzlive are honored to partner with BAI and IBL. We believe the property has great potential to become one of the flag bearers in the Television arena.  Badminton is second most ·monetized product in India in terms of product sales and there is no reason why it can't be big on TV. Under Dr. Gupta's able leadership, Indian Badminton players·are now amongst the best in the world, and that should also translate to better viewing and higher revenues for the federation."

Indian Badminton League will recommence its journey from the 2"d of January next year and will last till 1ih of January. It will feature 6 franchisee teams across India who will beef up their teams with the very best Indian and International Badminton players. The player auctions have been scheduled for the 20th of November,2015.




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