Some great talent will emerge from Harley Rock Riders '15"- Pallavi Singh, Harley Davidson


Harley Rock Riders the annual music property of Harley-Davidson India, which brings rock music and motorcycle lovers together is back with a bang. With the season 6 of the property scheduled to be held on October 30-31 in Mumbai, expectations are high on what will Haley Davidson and the execution agency of the event, Only Much Louder bring to the table this time.

In an exclusive conversation with Pallavi Singh, Marketing Head, Harley Davidson we gain insights on what’s in store for music and bike lovers in this edition of Harley Rock Riders.

Speaking on the overall design of the event Pallavi says, “This year the mayhem of music and motorcycles will come alive at the iconic Richardson & Cruddas foundry with three stages, 20 bands and expects thousands of attendees. Also the lineup of performers this time is diverse and energetic featuring the likes of American thrash metal Megadeth and the Jamaican reggae The Wailers alongside some interesting Indian rock bands including Scribe, Bhayanak Maut, Indus Creed, Superfuzz, Demonic Resurrection, The Lightyears Explode and others.”

Much like its previous editions the bike brand will stick to its promise of supporting independent music artists in this edition of Harley Rock Riders too. The signature ‘Find Your Freedom Contest’ winners will be seen showcasing their talent at HRR. Speaking about it Pallavi says, “The Find your Freedom contest at HRR continues, allowing artists the platform to express themselves through music. This year, we will see some great talent emerge.”

“An exciting new offering at this year’s HRR is a unique Boot Camp that will commence from November 1, 2015”- reveals Pallavi. Through the boot camp motorcycle enthusiasts can come and get to know their Harley-Davidson motorcycle better, familiarize themselves with the Harley-Davidson lifestyle, culture and also safely experience a Harley-Davidson motorcycle as well.

Harley Rock Riders this year will also allow Indian bikers to make a personal statement through the customization of Harley-Davidson motorcycles via a Custom Champions contest. During two days of the festival the attendees will have the opportunity to check out some exciting customized Harleys built by custom bike builders such as TNT Motorcycles, Eimor Customs, Motomiu, Tj-Moto and Godspeed Customs.

Shedding more light on it, Pallavi adds, “Self-expression comes in many forms and for years, Harley-Davidson has been synonymous with customization. This season of HRR, we will see that live enthusiasts will also have an opportunity to experience our new Dark Custom motorcycles which are an ideal choice for riders seeking a stripped down, minimalist machine ready to customize!”

For those who wish to attend the festival tickets are avialbale in two formats, under 21 ticket at Rs. 1,000, and season ticket at Rs 2,000. Additionally the Harley-Davidson Boot Camp experience ticket is priced at Rs. 1500 and season + Harley-Davidson Boot Camp experience can be availed at Rs. 2500.

when asked if Is there any other IP on the cards for Harley after HRR? Pallavi responds by saying-"Over the past 5 editions, Harley Rock Riders has continued to grow bigger and it has really helped the brand to reach out to new customers and brand enthusiasts. We definitely hope to create more such experiential events where enthusiasts can come and experience the Harley culture.”

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