Smartphone brand Comio partners with Enchanted Valley Carnival for 5th edition
Multi-genre music and camping festival Enchanted Valley Carnival which has entered its fifth year has partnered with Comio as their title partner this year. The festival will be held on 16th & 17th December 2017 at Aamby Valley City, Lonavala featuring a host of musical performances, camping, adventure sports and more. Enchanted Valley Carnival was sponsored by Bacardi in 2015. Its powered by sponsor continues to be Saavn.
This will be Comio’s debut in the live experiential marketing space in the country. The recently launched smartphone, Comio is a brand by Topwise Communication. Founded in June 2005, Topwise Communication is an ODM in China. EVC features a full-fledged camping experience called ‘Enchanted Village’ alongside adventure sports activities & other distinctive experiences.
Devraj Sanyal, MD & CEO, Universal Music Group, India & South Asia said, "I am very pleased to welcome Comio as our Title partner for the landmark year 5 of EVC. Comio and EVC are totally aligned in terms of the target audience that they speak to through music, which is the most unifying art form of them all. Our youth outreach programme through EVC- EVC 365, EVC On Tour & EVC Yowza both nationally and locally will be greatly compounded by Comio's efforts alongside ours allowing us to take the brand COMIO EVC to a larger population than ever before as we cement ourselves as the region's largest multi genre music & camping festival."
Sumit Sehgal, Chief Marketing Officer, Comio commented on the partnership saying, “As a brand we have a clear vision of building preference & affinity amongst the youth. EVC hits the bullseye on this sentiment and is the perfect partner for Comio to converse with its audience. Music is a popular genre’ with this segment and therefore an important cornerstone of our youth engagement strategy in order to build a loved and vibrant brand. We look forward to this partnership.”
Shoven Shah, Founder EVC & Director Twisted Entertainment (M) Pvt Ltd added, “I’m excited to have Comio on board as our Title partner. This partnership defines many firsts for our businesses. Our combined goal is to take the 5th edition of the festival to a path-breaking level for the Global & Indian music industry. The powerful combination of Comio & EVC will help us target the young demographic in a larger way than ever before.”
Over the years, EVC has featured international artists such as Flo Rida, David Guetta, Martin Garrix, Tiesto, Fatboy Slim, Ferry Corsten, Alan Walker, Taio Cruz, Chris Liebing, Dubfire as well as some of the biggest names from the Indian Music Industry such as - Arijit Singh, Farhan Live, Badshah, Papon, Arjun Kanungo, DJ Chetas and more who have showcased performances at the festival.
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