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Skootr ropes in Prashant Datta as Head of Marketing

Prashant will be responsible for devising its marketing strategy, while clearly identifying Skootr’s playing segment and position the brand appropriately in front of the target audience.

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Skootr has announced the appointment of Prashant Datta as its head of marketing. The hiring is in line with the company’s plans to expand its presence across India. With over 14 years of experience in marketing communication and brand management across luxury and lifestyle segments, Prashant is expected to bring in the desired business acumen, while helping establish Skootr as an aspirational brand amidst the stakeholders.

The hiring is aimed at strengthening the company’s vision to have a pan India presence.

Prashant will be responsible for devising its marketing strategy, while clearly identifying Skootr’s playing segment and position the brand appropriately in front of the target audience. This would be identified keeping in mind Skootr’s key strengths, competition mapping, market potential, and data analysis.

Puneet Chandra, founder, and JMD, Skootr, said, “Prashant is a skilled marketing leader with enormous experience in driving impactful marketing campaigns across brands. As we move towards expansion mode, his experience will be critical in our growth journey.”

Prashant has been driving the marketing and retail initiatives for a plethora of brands in the luxury and lifestyle segment. In his last assignment with Safilo Group, he had a dual responsibility as head of marketing (India) and communication and PR manager (IMEA) for the group, where he was instrumental in establishing the key portfolio brands within the country, helping them grow both vertically and horizontally. Prior to that he had worked for Swatch Group and Bose Corporation.


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