Showtime executes launch of new Mini Cooper variants
Mini Cooper has launched its 3-door and 5-door variant in India. The launch took place at Mehboob Studios in Mumbai on 3 December.Showtime Events came on board as agency partner to execute the launch.
The stage looked exuberant with trance lighting and a fiberglass Mini rigged static on a wall, enjoying the flashes and awe of the media in attendance.
Natura was hired by Showtime to be a part of this project as Rigging Safety Consultants where the plan was to descend the new Mini from the top of the stage amidst grooving music and an electrifying dance performance.
BMW India President Philipp von Sahr stepped onstage and officially announced the launch of his new Mini Cooper variants. Immediately post the announcement, the DJ stepped on the beats as a well-choreographed dance group took to the stage.
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