Showtime executes launch of new Mini Cooper variants


Mini Cooper has launched its 3-door and 5-door variant in India. The launch took place at Mehboob Studios in Mumbai on 3 December.Showtime Events came on board as agency partner to execute the launch.

The stage looked exuberant with trance lighting and a fiberglass Mini rigged static on a wall, enjoying the flashes and awe of the media in attendance.

Natura was hired by Showtime to be a part of this project as Rigging Safety Consultants where the plan was to descend the new Mini from the top of the stage amidst grooving music and an electrifying dance performance.

BMW India President Philipp von Sahr stepped onstage and officially announced the launch of his new Mini Cooper variants. Immediately post the announcement, the DJ stepped on the beats as a well-choreographed dance group took to the stage.

 A gust of wind was released from the top and, as heads turned skyway, the crowd witnessed a dark object descending majestically. Cameras gained momentum as the new Mini Cooper, harnessed to perfection, lowered itself to the center of the stage with smoke and awe.

The dancers continued to crowd the car as Philipp walked towards his new pride. As he took the mike, another huge box next to him was lifted off, unveiling the 3 door variant as well.

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