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Showtime executes Samsung Z1’s global launch

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Samsung launched its much-awaited Tizen OS based smartphone Z1 at a slick event aptly christened as Z Media Day at Le Meridien, New Delhi on 14 January 2015.



Showtime Group was awarded the mandate to produce the launch event.



Over 200 invitees from the media fraternity gathered at Le Meridien to witness the world premiere of the Z1. Hyun Chil Hong, Samsung India CEO and President said, “The phone was developed in India and so we are releasing it here first.”



Guests were welcomed by teaser brandings that lined up the reception area with the messaging – “What’s your Z?” Inside the event area, a 46 feet wide 3-LED backdrop which doubled up as the projection surface came alive with the Opening AV. Mr. Hyun Chil Hong then came up on stage for the introductory address followed by an electrifying Unveiling Performance by 25 members of the ShiamakDavar Dance Troupe. The Unveiling video then officially announced the arrival of the Z1. Continuing the sequence of events for the day was a product photo-op with celebrity HumaQureshi followed by a Product Presentation and a Q&A session where the Media interacted with technical experts from Samsung. The Product Experience Zone was then revealed to the guests.



Commenting on the launch and its build-up, Akshay Chawla (Vice President - Showtime)said: “Two months of intense preparations and extensive detailing went into the making of this global launch. We worked in close coordination with both Cheil India and Cheil Korea across different timelines to set up a flawless event.”


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