Showtime Group launches Valaya Homes’ first Experience Center and Showtime Valaya Luxury Weddings
Showtime Group launched Valaya Homes’s first Experience Center at a modish event at The Gallery on MG in Delhi. The occasion was also marked by the launch of Showtime Valaya Luxury Weddings, a joint venture between Showtime Group and fashion designer J J Valaya.
The launch of Valaya Home marks the foray of the House of Valaya into the world of luxury interiors. This is the first ever concept of such kind by a top fashion house in India. The very first showcase of this unique lifestyle can be witnessed at the Valaya Home Experience Center, a 6000 square ft center located on a level above the JJ VALAYA flagship store for fashion at The Gallery on MG. A great idea has been brought to the table by creating a complete apartment in the middle of a mall with a distinct philosophy in play at the experience centre.
Speaking at the launch of Valaya Home’s First Experience Center in New Delhi, JJ Valaya, Founder &Creative Director, House of Valaya,says, “It is our endeavor to make our client holistically experience and embrace a distinguished ethos of fine living in a Signature Valaya ethos, which believes that the past and present must co-exist for any space to be distinguished, elegant and edgily interesting.”
Apart from commissions and retail sales, Valaya Home will also be undertaking luxury projects including residences, Hotels and other bespoke experiences. It is also quite interesting to see that every year; Valaya Home will comprise of three interpretations and will be based on inspirations that are in sync with the Fashion collections of the same season. The 2014 collection hence finds its inspiration in ‘The Nautch of Fez’, a collection infusing elements of Morocco with the era of Indian Nautch girls.
Commenting on the occasion TJ Singh, Managing Director, House of Valaya said, On this occasion, we also take the opportunity to introduce Showtime~Valaya Luxury Weddings, a joint initiative between Showtime Events India Pvt. Ltd. and JJ Valaya that promises to create the finest conceptual luxury weddings.
Showtime is undoubtedly one of the very renowned names within the event category, which has also been displayed through its associations with greatest Indian and international artists and incorporating surpass technologies in its events, gives enough pride to Mr. Michael Menezes, Managing Director, Showtime Events Pvt. Ltd who comments “It would be quite interesting to see what our levels of technology, international collaboration and luxury orientation could bring to the wedding world. We are very excited about working with JJ to change the wedding paradigm in India”.
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