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SRK promotes latest movie through live video conferencing with movie goers

UFO digital cinema, Excel Entertainment and Red Chillies Entertainment and are set to bring in the trailer of Raees to the theatres in your city. A revolutionary concept which reaches out to larger audiences and celebrates the movie experience.

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Today the world is transforming. We see innovative technologies and solutions applied to every facet of the entertainment industry.

Shah Rukh Khan's latest film has commenced its campaign where the actor recently released a special video that was shot as a build up to the trailer of the film.

This brief video has SRK in his character Raees, who has announced the release date of the trailer which is set to come out on 7th December.

The trailer of the film will be released in as many as 3,500 theatres across cities. Infact SRK will be seen interacting with the audiences of a few selected cities (Delhi, Indore, Ahmedabad, Kolkata, Bangalore, Hyderabad, Jaipur, Mumbai and Moga) through the advanced UFO technology of video conferencing. The team is keen to reach out to as many people as possible and this approach sure seems to be an effective way of doing the same.

Commenting on the new initiative, Sanjay Gaikwad, Founder and Managing Director, UFO Moviez said, “As India’s largest digital cinema distribution network and in-cinema advertising platform, UFO Moviez takes pleasure in pioneering the interactive digital promotional genre with our latest initiative ‘Curtain Raiser’. ‘Curtain Raiser’ empowers a brand to interact live with audience’ across our network of over 5000 screens. We are glad to be associated with Excel Entertainment and Red Chillies who are leveraging ‘Curtain Raiser’ to present India’s first-ever Interactive Big Screen Trailer Launch. Through this platform, the King of Bollywood ‘Shah Rukh Khan' and team Raees would be able to interact live with audiences in 9 theatres through Big Screen while audiences across 3500 screens can enjoy this exhilarating event on screen. We believe that there could have been no better way to launch this platform and we are eagerly waiting for the audiences’ responses. We believe that brands have always known the power of the 40 feet screen, the original screen and the true home of Impact i.e. the cinema screen and with innovations like 'Curtain Raiser’ they will capitalize on this opportunity to build an emotional connect with their audience.”


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