Renewgreen Mirchi Music Awards- Marathi 2014


‘RenewgreenMirchi Music Awards – Marathi 2014’, the annual property owned by Radio Mirchi, is a pioneering effort in honoring and celebrating the best in Marathi music, and was held on January 28, 2014 in the city of Pune. Percept Activ the brand activation arm of Percept Limited executed the event.

The Balewadi Badminton Courts venue was chosen to host the function where the sprawling badminton courts were converted into an auditorium with a stage setup complete with a sound and light system. The set up also included video streaming, green rooms, and catering for artists and guests.

The night was made memorable with performances from AvadhootGupte who rode on to the stage on a bike, mellifluous renditions from ace singer Sonu Nigam, and a blend of traditional performances such as the ‘Dhol Tasha’.

Over 2,000 guests and celebrities from the Marathi Film Industry attended the 2nd edition of the Mirchi Music Awards – Marathi 2014, including AjinkyaDeo, Ramesh Deo, SachinPilgaonkar and Suresh Wadkar.

In its second year, the ‘RenewgreenMirchi Music Awards – Marathi powered by Idea' positions itself as a great platform for the Marathi music industry to come together and raise a toast to the success of Marathi Music. The event was shot by ETV Marathi and was broadcasted on ETV on February 16, 2014.

Commenting on the success of this execution, Sanjay Shukla, Chief Executive Officer – Percept Activ said, “Executing an event of this magnitude and prestige is an immense challenge as the ‘Mirchi Music Awards – Marathi’ is a reputed intellectual property that is continually growing in stature and popularity. Converting the extensive badminton courts into an auditorium to host over 2000 guests within a limited time span of 4 days was a daunting task, but Percept Activ flawlessly pulled off an amazing and memorable event. We are happy to have associated with Radio Mirchi for this esteemed event and look forward to a long lasting relationship with them.”

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