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Renault creates warm diwali experience for hostellers at FMS College

Diwali is a time for homecomings, when families and friends come together to celebrate. But spare a thought for those who can’t make it home for Diwali. As a part of Renault’s Driving Smiles initiative, this year the brand decided to make the festival special for some Delhi University students who couldn’t go home for Diwali.

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Along with their creative agency, Law & Kenneth Saatchi & Saatchi, Renault organised a surprise diwali party for the hostellers of the Faculty of Management Studies (FMS), one of India’s top five business schools.

On diwali day, Renault paid a visit to the FMS campus. The otherwise bustling campus was deserted, with just a handful of students still in the hostel. A host went around the campus handing out invitations to a surprise Diwali party. The students were given 10 minutes to get ready, before being ushered into a fleet of waiting Renault KWIDs and driven to a grand party arranged specially for them.

An intimate setting with great food, Indian sweets synonymous with diwali, entertainment and lighting sky lanterns made sure this Diwali was a warm experience for the hostelers even though they were away from home.

Watch the video here: https://www.youtube.com/watch?v=PQJhcWu4bnc&feature=youtu.be


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