Realme Showcases Design Sustainability In Collaboration With Shantnu, Nikhil At Lakme Fashion Week
The significant occasion also witnessed the showcase of Realme x Shantnu and Nikhil’s bespoke and premium ‘Nomad’ collection.
Realme, a smartphone brand, announced the launch date of its much-awaited, most premium flagship Realme GT 2 Pro as 7th April 2022 at FDCI x Lakme Fashion Week.
At the event, Realme also announced the brand’s vision to curb carbon emissions of its GT series smartphone by 30 per cent in five years, and achieve Double Zero carbon emissions and zero waste landfill in corporate operations by 2025. The significant occasion also witnessed the showcase of Realme x Shantnu and Nikhil’s bespoke and premium ‘Nomad’ collection as well.
Apart from the eco-friendly design collection, Realme also made significant announcements as an advocate of sustainability. Realme will minimize the full life-cycle carbon footprint of the GT series to achieve a 30 per cent reduction in carbon emissions in its production journey. Realme Design Studio will continue to collaborate with famed designers and innovate in-house to introduce more sustainable design materials in its product design. Aligned with this vision, Realme is also partnering with a third-party NGO to start a nationwide e-waste recycling project across 30+ cities in India."
Commenting on the multi-fold initiatives, Madhav Sheth, CEO – Realme India, Vice President – Realme and President – realme International Business Group, said, “2022 marks a new chapter full of bold vision, fresh energy, and new commitments for realme. As a design-forward brand, realme has always upped the stake with trendsetting innovations. Our collaboration with celebrated couturiers Shantnu and Nikhil showcases the perfect and premium amalgamation of nature and technology. It draws inspiration from the sustainable design elements of the highly sophisticated realme GT 2 Pro, to be launched on April 7th. Sustainability is a cause that’s very close to our hearts and hence, realme is working full steam ahead to reduce carbon emissions of GT series by 30% and achieve ‘Double Zero’ emissions organizationally by 2025”.
Commenting on the association, couturiers Shantnu and Nikhil said, “Being in association with the world's fastest-growing smartphone brand, realme, has only amped up the futuristic vision we look through via our collection. realme believes that materials can break design boundaries in all directions, which truly aligns with the design sensibilities Shantnu & Nikhil, as a brand reckons with.”
Around The World