Ray-Ban Studios Partners Magnetic Fields Nomads For Musical Extravaganza
Attendees witnessed the freshest Indian sounds accompanied by some of the most exciting underground stars along-side a cultural programme of local legends at the festival.
Building on its long-running association with music, Ray-Ban Studios partnered with Magnetic Fields Nomads, the first-ever edition of a retreat celebrating local excellence in music, arts, wellness, and food. Held at the majestic Nahargarh Ranthambore, Ray-Ban Studios was present in various forms throughout the three-day extravaganza of music and contemporary arts, from March 19 – 21, 2021. With unconventional experiential corners, an in-house Track Lab, a dedicated Ray-Ban Studios Den, and a luminescent Ray-Ban Studios Pool Party, the carnival was an incubator for boundless creativity.
Ray-Ban Studios was present in various forms throughout this magical getaway, from intimate yet experiential corners, a dazzling outdoor stage in the day - Ray-Ban Studios Pool Party and an underground stage by night - Ray-Ban Studios Den.
Attendees witnessed the freshest Indian sounds accompanied by some of the most exciting underground stars along-side a cultural programme of local legends at the festival. The carnival was beyond just a music festival; it was a visual dream, a unique marriage of contemporary culture with Rajasthani heritage and hospitality. Visitors were transported through the looking glass into an intimate world of adventures and new experiences to take back delightful memories.
Ray-Ban Studios Hub: Incubator of boundless creativity
Music goers donned their favourite shades, captured some memorable moments and created their own beat at the in-house music track lab, got clicked at the Photo Booth wearing Ray-Bans. The Ray-Ban Studios Hub was a celebration of the brand’s authentic connection to music and its constant pursuit of individualism.
Ray-Ban Studios Pool Party: Nothing spells Summer, like a Pool Party
The days at Nomads were lined up with a dazzling party by the poolside called the Ray-Ban Studios Pool Party. This party featured people sipping on cocktails while swaying to music all against the backdrop of the picturesque pool. This became the highlight of the day as people were seen relaxing in cabanas, soaking in some serious Vitamin D (isco) as you cool down with speciality cocktails from one of the poolside bars at the pool party. Disco and house music collective Dynamite Disco Club played at the party poolside where Bangalore based DJ and producer Unnayana brought out his bag of South-Asian and African influenced tunes alongside the disco stylings of Kochi-based DJ Stalvart John, Carissa and Girls Night Out.
Ray-Ban Studios Den: The Afterhours joint
This was the after-hours underground scene - the Ray-Ban Studios Den, inspired by the jungle which was only operational in the evenings was the main hub that bought in some of the biggest artists to play their sets for the music lovers. The dimly lit den with just the right amount of grunge gave visitors a chance to let their hair down and dance the night away to techno beats and dance music. This is where popular DJs held sway with a very special set from Delhi based party starters MadStarBase, followed by Shireen and Chhabb on Saturday. And a grand finale on Sunday with energetic sets by NASH and Spacejams that kept spirits high till wee hours of the morning.
Founded in 1937, Ray-Ban has a deep-rooted connection to music. Bob Dylan was rarely seen without his Ray-Ban Wayfarers in the sixties, Ray Charles was a dyed in the wool Ray-Ban fan, and the brand’s musical legacy was affirmed by the Ray-Ban Wayfarer-toting Blues Brothers in the early 80s. Ray-Ban introduces a new concept firmly rooted in its musical foundations: Ray Ban Studios. It is a creative think tank that celebrates self-expression as a display of individuality.
According to the concept, history of music is not just made by great artists, but also the huge crowds, the people who come together in front of the stage to become one, all sharing the same passion, and following the rhythm of the same beat.
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