Rashi Entertainment wins multi agency pitch to conceptualize and execute Swaraj Parv


Rashi Entertainment emerged as a winner in the multi agency pitch & bid process by Delhi Tourism & Transportation Development Corporation to win the rights to conceptualize, execute & manage Swaraj Parv in Delhi from 14th – 16th Aug 2015 at Central Park, Connaught Place.

Swaraj Parv will be a celebration of the 69th year of India’s independence and aims to capture masses with multifold cultural programs throughout the day and wide array of entertainment in the evening. The event will be inaugurated on the 14th Aug by the Hon’ble minister of Law, Arts & Culture Sri Kapil Mishra & chaired by Hon’ble Chief Minister of Delhi, Sri. Arvind Kejriwal and his deputy Sri. Manish Sisodia.

Entertainment during the day will comprise of Kavi Sammelan, Bands & DJ while the evening capsule will have artists like Sonu Niigaam/ Sunidhi Chauhan, Ghazal Mushayra’s etc.

Speaking about bagging the prestigious event, Rajeev Jain, Director, Rashi Entertainment says, "There is indeed a feeling of euphoria and pride in the team. Our pitch was driven by concept & creativity which set us apart from our co bidders”

Speaking about the Logistics, he further elaborated "The logistical intervention required for an event of such a scale is put in perspective when you consider that we are expecting a footfall of about 2,00,000 people and an area of 5,00,000 Sq. ft. is to be fabricated on the theme of ‘Independence Struggle’ of India.

All aspects of this event are being managed and executed by Rashi Entertainment, right from planning and celebrities to venue management, F&B and other logistics.

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