Rashi Entertainment organizes Hyundai Elite i20 Family Fun Drive
Hyundai organized ‘Family Fun Drive 2016’ for Elite i20 customers in New Delhi on Sunday, 25th September, 2016 under ‘Experience Hyundai’ programme. The drive was flagged off from The Grand, Vasant Kunj and engaged 80 Hyundai Elite i20 owners. The event was conceptualized and managed by Rashi Entertainment.
The objective of the drive was to strengthen and engage existing Elite i20 customers through a fun-filled interactive experience of exploring their city with the Elite i20.
The drive was flagged-off with briefing session on the rules and regulations at The Grand, Vasant Kunj. All route clues were operated through smart phone accessible ‘Route Assist Application’. After decoding each clue participant clicked a Selfie and sent to the activity coordinator.
The participants trooped and reported back to the hotel after the adventurous three-hour drive and hunt through the city roads. The day ended with an award ceremony and various entertainment, including a performance by band Sankraman, and engaging activities arranged for the customers. Winners were gifted washing machines, microwave ovens, lcd televisions while all participants were given goodie bags worth INR 5000.
Speaking on the Elite i20 Fun Car Rally, Rakesh Srivastava, Senior VP – Sales & Marketing, HMIL, said, “Being a customer centric organization we continuously try to engage our customers through innovative marketing activities. The drive was an initiative to enhance and reinforce Hyundai brand association with our customers. Elite i20 stands for Hyundai’s Make in India-Made for World, manufacturing excellence and company’s commitment to provide world class mobility solutions to customers, becoming lifetime partner in automobile and beyond. We are thankful to all the participants for the overwhelming response for the ‘Elite i20 Fun Drive’ 2016.”
Speaking about the experience, Rajiv Jain, Founder, Rashi Entertainment commented, "The Family Fun Car Rally is an IP launched by us fifteen years ago. It is heartening to see it go from strength to strength in this time, this year being its most successful edition thus far. Hyundai has been associated with it since the last three years and has proven to be the ideal custodian. We strive to deliver an even more enriching and robust experience to the brand in the years to come. It made our hearts swell with pride to see the attendance and excitement among participants. I extend my sincerest gratitude to Delhi police and MCD for their cooperation. It truly was a fun day for everyone."
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