Radio Mirchi and Trinity Entertainment bring Mirchi Binge Fest to Delhi
Conceptualized and executed by Trinity Entertainment along with Radio Mirchi, the 2-day Mirchi Binge Fest that kicks off on 2nd December at Delhi’s Jawaharlal Nehru Stadium will see a line-up of food, fashion and entertainment with a dedicated kid-zone, live masterclasses, a farmer’s market and more.
One of the key experiences at Mirchi Binge Fest will be the Fashion Bazaar, curated by Wear Is, New Delhi’s very own online hub for all things fashion and beauty. Inspired the gullies of Chandni Chowk, the Fashion Bazaar will be a vibrant and immersive space to shop the best of fashion and lifestyle that this city has to offer. The final flourish of the festive season, the Fashion Bazaar will be a celebration of heritage and traditional craft, as well as blossoming contemporary talent, with the aim to reimagine the depths and boundaries of fashion and redefine the experience of shopping.
Another one of the festival’s highlights, will be the delicious food and desserts from all around Delhi courtesy of Anonymous Food Labs. The curation will be a showcase of the multi- cuisine environment that is emerging in the capital- with all sorts’ of cuisines available at the venue. There will be a defined focus on restaurants showcasing their bestselling items with a special Small Plates Menu that will be exclusive to the curators. “With the Mirchi Team endorsing the festival, we are sure that this festival will not only be a showcase of festivity that comes with season, but also a definitive journey in cuisine for every visitor walking into JNU” says Anker Chawla, TED-X Speaker, Writer and co-founder of Anonymous Food Labs.
Another one of the big attractions of the festival is the Farmer’s Market, displaying varieties of seeds, organic products, fruits and vegetables some of which are completely new to the audience in New Delhi.
The Mirchi Binge Fest also has a Masterclasses and specially crafted Kid Zone and a vast range of fun-filled activities to interest parents and kids alike.
To ensure the festival truly has something for each and every member of the family, there’s also a specially dedicated Pet Zone to even make your furry four-legged friend part of the festivities.
Commenting on the festival, Shyam Tallamraju, Sr. V.P. & National Head, Activations had the following to say: “The Mirchi Binge Fest is one of the most electrifying experiences that Radio Mirchi proudly brings to Delhi this year. We have everything packed into this fun filled 2day fest. Fashion, Food and Entertainment remain to be three of the most engaging spaces for brands to engage with consumers. Our promise is to create the most unique spectacle where food, music, shopping and loads of fun activities come together to create a melting pot of diverse experiences.”
The festival is a brilliant platform to talk, taste, shop, learn & have fun. Attendees will have the opportunity to rub shoulders with India’s top chefs from the best restaurants and like-minded foodies as you graze through your dream tasting menus designed by Delhi’s latest, greatest, and hottest restaurants. In addition, you will be privy to some of the best bands and entertainment acts put together by budding artists from all across the country.
According to Fahad Chowdhary, Director at Trinity Entertainment, “In a city like Delhi, a small joy of a family outing has faded away. The Mirchi Binge Fest is an attempt to bridge this gap with the first family carnival providing a getaway within the city, reviving India's great tradition of the family outing and making sure it’s a memorable one for them. Being the perfect avenue for fashionistas, food lovers, connoisseurs and chefs to come live their fantasies, taste the best hand-picked food & shop from best brands all together for the first time ever.
Showcasing over 150 stalls in varied dimensions displaying some of the best that Delhi has to offer, the festival promises to have something for every member of the family. We thank our partners for believing in our cause, that of uniting the Indian family by providing them with an experience of a lifetime – best enjoyed together!”
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