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RMAI Rural Conclave’16 to navigate future of rural marketing in India

RMAI has announced agenda for ‘Rural Conclave’ a two day-long conference and networking event to be held on December 15th-16th, 2016 at Vivanta by Taj, Gurgaon. RMAI Rural Conclave'16 will bring together forward-thinking marketers, innovators, entrepreneurs, technology players to unlock new possibilities in rural marketing.

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Select sessions on Day-1 covering Rural by means of Big Data, Market Prioritization, Digitally Enabled Farming, RURBAN will enable attendees to take away tactical and actionable advice that they can apply to their businesses. Day-2 will initiate a unique networking platform ‘RUHIVE’ which will showcase the best avenues for Public Private Partnerships to minimize the cost to reach rural maximize ROI. Over 300 delegates from Corporate, Government, Marketing and Media Agencies from India & Asia are expected to attend this event.

Marketing evangelist from new market challengers like Patanjali Ayurved will unveil their competitive strategies on Day-1.

It is any rural marketers dream to reach all 6 Lac villages in India. Market prioritization by Smart Sorting by Data Analytics & Technology is the key to unlock the reach. Piyush Bajpai (Director: Big Data Analytics, Nielsen India) and Sandeep Seth (Principal Consultant & Cofounder, LDMC (GIS Mapping) will show us how it is done. Session will be moderated by Prashant Mandke (Vice President & Head Anugrah Madison).

Sankalp Potbhare Head - Business Strategy and Sales Development at Reckitt Benckiser India, will present a case study on distribution: Project Vriddhi.

Big Data is what everybody talking about. But do we really know how to draw meaningful insights from it? Venkatram Vasantavada (President Crop Nutrition Business, Deepak Fertilisers & Petrochemical Corporation Ltd.), Antony Cherukara (VP-Corporate Strategy & Head Agriculture & Allied Business, Kirloskar Oil Engines Limited) and Puneet Vidyarthi (Head Rural & Digital Innovation, JCB) with session moderator Anirban Chaudhury (Senior Vice President & Executive Planning Director at J. Walter Thompson) will explore the ways to harness the Big Data.

Sanjay Panigrahi
(President RURBAN and Special Projects, Pidilite Industries) will apprise on the emerging rural market clusters : Rurban while three Industry experts will share their industry insights with audience. Sadasivan Chittur (Chief Marketing Officer, JK Lakshmi) and Venkatadri Ranganathan (Chief Operating Officer, Rallis India) will present case studies under the session “Marketers Lessons”

The day-2 (RUHIVE) will start with theme address by Raj Kumar Jha (Vice President RMAI & National Creative Head Ogilvy).

Sustainable and Inclusive Growth initiatives for communities’ development will be exemplified by Sanjay Khajuria (Senior Vice President Corporate Affairs, Nestle India), Badri Beriwal (from Horlicks, GlaxoSmithKline) and Ritu Jhingon (General Manager - Corporate Communication & CSR, Cairn India).

Speakers from NSDC, India Post, NEGD (Ministry of Communications and IT) and Sandeep Aurora, Director, Marketing and Market Development at Intel South Asia will set the context for PPP during the Day-2

Elaborating on the Rural Conclave 2016, Sanjay Kaul, CEO, Impact Communications & President RMAI said, “Harnessing Big data, Need of Market Prioritization, Collaboration and Co-sharing through Public Private Partnerships present unique opportunities for rural marketers. We expect our speakers to share with delegates, how to leverage these insights to transform their current businesses, help access rural markets and create meaningful consumer engagements.”

Rural Conclave will culminate into Corporate Excellence Awards Asia 2016 to acknowledge and felicitate the best and path-breaking works / initiative of various organizations in the field of rural marketing.


Tags assigned to this article:
rural marketing RMAI rural

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