Puma's 'Keep it Real' campaign engages comic art buffs


Global sportswear brand Puma, in association with Homegrown - a youth culture and lifestyle media company, is giving an opportunity to artists to have their design featured on an exclusive Puma t-shirt that will be launched with the Spring Summer ’15 collection.

Puma Social Club recently celebrated its first anniversary with ‘Keep It Real Nights – The Legend of the Drawing Board’, which featured not only a host of comic book and graphic novel experts but also gave a platform to young artists to showcase their art collection.

In its quest to support creative expression, the brand has now taken an initiative to invite design entries and integrate the best designs on its product. Artists from across the country are invited to send in their comic art interpretation of ‘Keep It Real’.

Comic book experts - Appupen, Alok Sharma, Prateek and Tina Thomas will then review the entries and select the design. The collection will be in stores in May. Artists can send in their entries to

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