Publicis Drugstore launches ‘Meet the Makers’ to unite the start-up space with the real estate sector

Publicis Groupe’s Drugstore has started its India operations with the first of its initiatives targeting the Real Estate Sector. Publicis Drugstore is an innovation incubator, which incubates innovation ideas/projects on behalf of the Publicis Groupe clients around the world in collaboration with the start-up sector. These innovation incubation programs range from supper chats with CXOs, to hackathons and long format innovation projects. ‘Meet The Makers’ is one such format which was an evening of intimate interaction between large companies and curated startups in their respective sector. This experiential event was designed and created in partnership with Zone Startups, an organization that incubates and accelerates startups in the Indian ecosystem.


The event was held at their operations space at the iconic Bombay Stock Exchange Building at Dalal Street. Key speakers at the event included Anil K Nair, who leads the Publicis Drugstore initiative in India and Ajay Ramasubramaniam, Director, Zone Startups India. Mr. Anil K Nair, the ‘entrepreneur -in-residence’ for Publicis Drugstore believes that the biggest business disruptor and saviour going into this decade will be an attitude of inside out innovation within large traditional organizations that will need to be encouraged & cultivated. “This and a symbiotic relationship building between these organizations and the start-up sector. It’s a win-win for both and we at Publicis Groupe are determined to make these dialogues happen for the overall good of the market place and the consumer at large,” says Mr. Nair. He adds, “The start-up space has been responsible for some of the biggest market disruptions across the world. Be it Uber or Airnnb, they have all gone to redefine the space they were conceived in. We could have gone the traditional way and approached the fin-tech or other sectors which have such interfaces all the time. We, however, have focused on real estate as it is one industry that needs the kind of innovations that startups bring with them.”

Mr. Ajay Ramasubramaniam says, “The start-up scene is well ahead in terms of infrastructure, support and finance. It is only recently that the Indian scenario has started catching up. There is still some time when crowdsourcing and crowdfunding will become the norm for our nation, until then we are focused on creating the right kind of environment with the assistance of the Publicis Groupe to incubate, accelerate and facilitate the transition of the startups to their relevant industry sector.”

Some of the start-up pitches that came up were Phynart, a home automation start-up that incorporates Artificial Intelligence and data mining in traditional automation systems and Enso Immersive, a R & D establishment driving research in technologies like Augmented Virtual Reality for developing applications and platforms across industries like real estate.
The real estate industry was represented by leading players like Omkar, Tata Housing, Kalpataru, Godrej properties & Puranik.

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