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Proud Fathers for Daughters Sixth Edition to celebrate the converging roles of fathers and mothers

An opportunity for parents and daughters to be clicked by celebrity photographers like Atul Kasbekar, Colston Julian, Prasad Naik, Tarun Khiwal, Tarun Vishwa and Tejal Patni, and help fund the education of young girls at the same time.

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Investing in education, health, and livelihood opportunities for young women creates powerful ripple effects that benefit future generations and positively impact the economy and society. Conceptualized with the objective to bring about an attitudinal shift towards girls in the Indian patriarchal society and to communicate that daughters are in every way as precious as sons, Proud Fathers For Daughters celebrates the father-daughter bond. It provides an opportunity for the duo to be clicked by some of India’s most celebrated photographers.

The roles of a mother and father are no longer mutually exclusive. While stay at home dads are often appreciated, a mother who plays a similar role, or that of both parents is not as appreciated. This year the event will celebrate the role of such mothers by providing exclusive slots for mother-daughter duos. The annual fund raiser event by Project Nanhi Kali, has also committed to educating 5,000 girls this year, a 10X increase compared to 2018. 

Sharing insights about the event and its new elements, top photographer and national award winning film producer, Atul Kasbekar said, “When Anand Mahindra and I created this platform, our idea was to help educate the girl child. We are truly thrilled to see it grow over the years, while staying true to the original purpose. Accompanied by some of the industry’s best people behind the lens who are donating their time and talent, makes Proud Fathers For Daughters a once-in-a-lifetime opportunity for many. #Mission5000 to #MakeEveryDaughterSmile is an ambitious target but we are certain that we will achieve it with your endless support.”

In India, 70 percent of teenage girls wish to pursue higher studies, as per the Teen Age Girls Report compiled by the Naandi Foundation, with grant support from Mahindra & Mahindra Ltd. Initiatives like these provide the desired impetus to individuals and organizations to contribute toward driving positive change in society.

Sheetal Mehta, Senior Vice President – CSR, Mahindra Group, and Executive Director, K.C. Mahindra Education Trust said, “Through Proud Fathers For Daughters this year, our focus is to drive positive and exponential change and enable larger number of girls to secure their right to an education. The converging roles of mothers and fathers is a unique aspect that will be celebrated in this edition, as mothers will get an exclusive opportunity to commemorate their bonds with their daughters. This will help us widen our engagement to reinforce pride in having a daughter, as much as sons, in our society.”

The sixth edition of Proud Fathers for Daughters is scheduled on October 19 and 20, 2019 at the NSCI, Worli. While individuals will be able to block a slot for a value of INR 6,000, they can donate over and above the registration fee to meet the target of educating 5,000 girls.

This year, Atul Kasbekar will be joined by other ace photographers, Colston Julian, Prasad Naik, Tarun Khiwal, Tarun Vishwa and Tejal Patni. Each of the photographers provide their time for the cause without charging any fee, the proceeds from the event goes towards education of underprivileged girls through Project Nanhi Kali.

Proud Fathers for Daughters was born out of a deep desire by Anand Mahindra, Chairman, Mahindra Group, to contribute to the larger national cause of bringing about a change in mindsets and attitudes towards girls in India, in the aftermath of the Nirbhaya rape incident. The concept was a result of a collaborative effort between Mr. Anand Mahindra and Atul Kasbekar.

The first edition in 2014 set the stage for an aspirational and pride inducing platform, bringing together some of India’s renowned still camera icons to click shots that Fathers and Daughters would treasure for posterity. Together with other participants, this event has raised proceeds that were enough to fund the education of over 1,700 girls in the last five years.

Some of the leading celebrity father-daughter duos who have lent their support to this noble initiative in preceding editions include Shatrughan Sinha and Sonakshi Sinha, Anil Kapoor and Sonam Kapoor, Rishi Kapoor and Ridhima Kapoor, Javed Akhtar and Zoya Akhtar, Sachin Tendulkar and Sara Tendulkar, Leander Paes and Aiyana Paes, Arjun Rampal and Myra & Mahikaa Rampal as well as Alyque Padamsee and Raell & Shazahn Padamsee.


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