Pringles Dealers Meet executed by Vibgyor Brand Services


The iconic Pringles chips that have been imported and distributed within India via few local distributers till date are all set to make their big foray into the Indian market. In a nationwide rollout they were officially introduced for the first time in India via an FMCG company. The launch event for Pringles dealers and distributers in India was conceptualized and managed by events and activations agency, Vibgyor Band Services.

The two day launch event held at the Novotel Mumbai on 4 - 5 February 2014 created palpable excitement among its dealers and distributers getting ready to enter the Indian market. Pringles' unique packaging in a stacked can became the official theme and logo for the event. The I CAN logo created by Vibgyor worked beautifully in motivating the team to go all out and take the Indian market by a storm. In fact it evolved into the theme of the event and all the interaction was planned around it. Red and green balloons soared in the air to signify the arrival of Pringles and the heights it plans to achieve in India.

Opting for a fun take on regular launch events the Pringles team let loose with a series of interactive Pringles themed games. The team games kept Marketing and Sales in high spirits and made for some great team bonding. Foreign delegates visiting from Singapore also joined in and got inked with tattoos or Pringles and I CAN.

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Dealers Meet Internal launch Pringles Vibgyor

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