Polaris launches Intellect Digital Branch


Polaris Financial Technology Limited’s consumer banking division announced today, the launch of its Intellect Digital Branch solution. The World’s first App based integrated sales, services & teller platform for branches that will enable banks simplify banking with faster execution and effective engagement at a lower cost.

Today, customers are increasingly short on time and are constantly looking for convenience and efficiency in their interactions with the bank. They are also relying more on digital channels such as mobile and the internet for product research, transactions and other banking activities today. It is vital for Banks to provide easy, seamless channel experience to these new age customers to drive higher levels of engagement and revenue growth. Designed in FT 8012, the world’s first Financial Technology design center, Intellect Digital Branch can enable the digital transition of any bank with its comprehensive suite of apps. In fact, just 38 key apps of the Digital Branch solution are sufficient to fully support any profitable retail branch for the bank.

Commenting on the launch of Intellect Digital Branch, Jaideep Billa, Chief Executive Officer, Global Consumer Banking Division, Polaris Financial Technology said, “The primary challenge facing banks today is to simplify banking and become the principal banker of the customer in the maze of multiple relationships held with different banks for various products. Powered by features such as 360-degree view of the client, service case resolution and role-based app Canvas, Digital Branch allows banks to capture the most out of every interaction, drive same experience across all touch points and simplify banking for their customers.”

Apart from enabling banks to drive higher customer engagement, Intellect Digital Branch also enhances frontline operational efficiency. Its key strength lies in its flexibility to offer role-based efficiency with a complete range of branch banking Apps for branch staff: from Leads to Campaign dashboard, Quick Customer Opening, Account Services, Cash transactions, to Funds transfer, and so on. It uses pre-built technology building blocks, ie apps, and can therefore readily accommodate new functionality requirements by adding on apps as required.

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