Pidilite opens 20 Roff experience centres in Kerala

Roff from the house of Pidilite, the industry leader in construction chemicals, has opened 20 Roff Experience Centres (REC) in Kerala. The REC is a unique experience centre aimed at spreading awareness of the latest solutions in tiling and stone installation. The opening of these centers follows the opening of the first REC last year in Kochi.


Every Roff Experience Centre features an experience zone showcasing the adhesive, grouting and maintenance range of products marketed under the Roff brand. At the centres, consumers will be made aware of the advantages tile adhesives and grouts made by Roff have over more traditional methods of tile fixing through a variety of displays and demonstrations.

The literature displayed in the zone will look at educating the consumer on tile care, modern methods of tile fixing, generating architectural ideas and offering various solutions for difficult tiling areas.

The REC’s have been launched in 20 locations across Kerala, which include Pathanamthitta, Changanasserry, Kottayam,Trivandrum, Trivandrum,Trivandrum, Anchal, Thrissur, Thrissur, Malappuram Dist., Kuttiady, Edavanna, Thalasserry, Kannur, Kothattukulam, Cochin, Kottayam Dist., Chengannur, Kothamangalam and Trivandrum.

Sanjay Bahadur, Global CEO, Construction Chemical Division, Pidilite Industries
said, “The opening of the RECs is part of our effort to reach out to our consumers to make them aware and educate them about the benefits of adopting modern solutions to their construction needs. We were overwhelmed by the response the opening of our first REC in Kochi received last year and that prompted us to expand the initiative to 20 locations in Kerala and take the REC experience to consumers across the state.“

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