Philips announces collaboration with Disney India
Philips Lighting India hosted an event on 23 July 2014 at Hotel The Lalit to announce the creation of an LED lighting portfolio in collaboration with Disney India. The range will be available exclusively on Amazon India’s e-commerce platform www.amazon.in.
The emcee for the event was Mandira Bedi and the event was executed by Ngenius Brand Interactions Pvt Ltd.
The new Philips and Disney Imaginative Lighting range of products combines Philips’ innovation in lighting with the magic of Disney characters and story telling to transform a child’s bedroom into a more imaginative place for them to read, play and sleep. It represents the latest achievement in Philips’ journey to transform the home lighting experience and make it digital.
Nirupam Sahay, President, Philips Lighting India, commented, “The blend of Philips’ expertise in lighting and Disney’s beloved characters will transform kids rooms to a more imaginative place for them to learn, play and sleep. The e-commerce tie-up with Amazon will help us in making these digitally interactive lighting solutions easily accessible to our target consumer, who is online most of the time and likes to shop without hassle.”
“This product range is a perfect example of how Disney storytelling can extend into children’s bedrooms through an innovative and compelling product offering. We are thrilled to work with Philips to help create comforting reading and bedtime environments for families,” added Abhishek Maheshwari, Vice President and Head, Disney Consumer Products.
“The launch of Philips Disney Imaginative Lighting range exclusively on www.amazon.in is in line with our vision of enabling our customers in India to find, discover and buy anything that they desire online and provide them a unique, delightful and trustworthy shopping experience. This exclusive partnership also serves as a testimony of our commitment to offer our customers products of superior design at exceptional prices,” said Mr. Samir Kumar, Director Category Management, Amazon India.
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