Philips India sets Limca record with its Perfect Care Iron


Philips India, announced the launch of Philips Perfect Care Iron. As a renowned name in the garment care sector, Philips India has found the perfect solution for the daily needs of its evolved and informed consumer.

Not only Philips had the launch of its innovative product, it also attempted a novel record to enter the Limca Book of Records. The event kick-started with Mr. ADA Ratnam, President, Consumer Lifestyle, Philips India and Mr.Gulbahar Taurani, Director Marketing and Business Head, Domestic Appliances elucidating on the details of the product.

The record making attempt involved ironing a grand ball gown made of 100 metres of cloth including 37 different fabrics including Velvet, Georgette, Suede and several others in less than 120 minutes, without altering temperature settings. Despite the intricacies and the delicate nature of the fabrics, the gown was ironed non-stop. Right after the launch of the product, guests were unveiled to the magnificent gown and were asked to join the record making initiative.

Commenting on the occasion, Mr. ADA Ratnam, said:

“Innovation is at the heart of everything we do and the newly launched Perfect Care Iron is yet another testament to this commitment.” Understanding the necessity and importance of building consumer connect Philips has launched powerful steam generator iron.

Philips has been an active player in the experiential space for quite some time now. Paying most attention to their potential buyers, Mr. Ratnam said, “Consumer will be at the heart of whatever we do.” A great guest welcoming and engaging event launch was conducted by Philips, where people could be a part of the record and experience the product there and then. It built brand connect and initiated recall by engaging guests present at the venue. When asked about the marketing strategies Mr. Taurani said, more we demonstrate, more we reach out to consumers, will help us in enhancing our market sales.”

Necessity is the mother of invention, but more than that is innovation.

Tags assigned to this article:
consumer durables innovation iron philips technology

Around The World

Our Publications