Percept manages reopening of the iconic Metro INOX in Mumbai
Percept ICE recently conceptualised and managed the inauguration of the iconic Metro INOX at the Marine Lines, Mumbai on 29th November, 2017. A beloved Mumbai icon since the 1930's, Metro has played a vital part in India's glorious cinematic history. Built and originally run by Metro-Goldwyn-Mayer (MGM), the cinema became the Indian film industry's most famous red-carpet theatre in the 1970's, after being taken over by the Gupta family.
In its new avatar, Metro INOX has opened its doors to cinema-goers who will delight in the venue's careful restoration that stays true to the legacy of the original Metro, while offering the signature 7-star luxury experience by INOX.
The Honorable Chief Minister of Maharashtra, Devendra Fadnavis, presided as the Chief Guest at the official inauguration ceremony at Metro INOX. The event kick started with a ribbon cutting ceremony, at which luminaries including Honorable CM Devendra Fadnavis, legendary actor Amitabh Bachchan, esteemed Producers and Directors of Bollywood Subhash Ghai, Sooraj Barjatya and Boney Kapoor along with Siddharth Jain, Director, INOX Group were present. As a tribute to the legacy and history of what Metro INOX cinema has represented for almost 80 years, the Chief Minister felicitated the actors and directors present - legendary entertainers whose movies had premiered at this 'Theatre of History', over the years. Special screenings included 5 selected premiered movies which showcased Amitabh Bachchan's ‘Kabhi Kabhie’ (1976); Sridevi Kapoor's ‘Chandni’ (1989) and ‘Lamhe’ (1991); Director Mr. Sooraj Barjatya's ‘Maine Pyaar Kiya’ (1989); and Director and Producer Subhash Ghai's ‘Ram Lakhan’ (1989) Amitabh Bachchan, Boney Kapoor, Subhash Ghai and Sooraj Barjatya delivered moving and nostalgic speeches to the media present at the event. The event culminated with a Vote of Thanks by Siddharth Jain, Director, INOX Group.
Percept ICE’s scope of work included conceptualizing, planning and managing the entire event inclusive of event setup, creating the glamorous felicitation stage, supervising the entire media announcement and showcase, set production, decor, the chief guests and dignitaries entry and exit, security protocol and arrangements and stage management.
The revived and enhanced Metro INOX aims to offer its visitors the perfect venue to relax while enjoying delicious food and drinks.Commenting on the partnership, Rajeev Chakrabarti, Chief Marketing Officer, INOX Leisure Ltd. said, “Percept ICE was a great partner to have in helping us to unveil the iconic Metro INOX Cinema in its new avatar. Not only did we have a great event, but also enjoyed working with the Percept team, which was resourceful, reliable and fun.”
On handling this prestigious inauguration mandate, Vidya Alva, Executive Vice President and Business Head - Events, Percept ICE said, “The sheer nostalgia attached with the Metro Inox was a great motivation for all of us to passionately work on this prestigious mandate which included repackaging and representing such a historic landmark of Mumbai amidst lumiaries from government and the film industry. The ambience and impression of the ceremony wowed the audience and seamlessly communicated the objective of the event.”
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