Percept brings back Bollyboom after 4 years and this time it just might work!
Bollyboom, the Bollywood electro-music festival by Percept is gearing up for its second edition, after its launch in 2013, with the 'Bollyboom Dance Music Holi Party'. A 7-hour non-stop celebration of India’s much loved festival of color with Nucleya, Dj Chetas, Dj Aman Nagpal and Dj Shireen on 13th March 2017, Tulip Star, Juhu. The event is sponsored by Kingfisher and McCain.
Along with a stellar line up, the Bollyboom Holi Bash will also feature live percussionists, exotic dancers and performers and will usher in the festive mood. The event will offer a curated F&B experience for all attendees and a focus on making the overall celebration a safe and secure one.
Apart from the main event in Mumbai, the event will also be streamed LIVE across 20 cities which will host connected Bollyboom Holi parties in the respective cities along with local DJs and supporting acts. A first of it’s kind, the Bollyboom Holi Bash will be the largest connected event ever organized. The idea behind the event is to bring the entire nation to celebrate the festival of colors together. The event will also feature a two-way LIVE stream allowing interactions between multiple cities during the course of the event. The Mumbai event will be attended by known celebrities, socialites as well as general audiences who will converge from different parts of the city.
With a perfect blend of Bollywood dance music and colors, the attendees will be able to immerse themselves in a carnival mood with multiple food courts and activity zones for attendees who may want to take a break from the dancing. Expect a blend of Bollywood dance, pop and club music. Apart from promoting the use of eco-friendly organic colors, the event will be water free.
Bollyboom is an existing Intellectual property, which belongs to Percept Live, forerunner that introduced a new genre called Bollywood Electro Music, a fusion of Bollywood music and electronic sounds in the festival market in India in 2013. The previous editions have seen live performances by Sonu Nigam, Salim-Sulaiman, Shaan, Shveta Pandit, Shraddha Pandit sharing the platform with DJ Lloyd, DJ Nik and AJ, and Acid in various cities such as Mumbai, Delhi Jaipur. ‘Bollyboom’, is known to provide a unique live entertainment experience for Bollywood music fans and is seen in different variants across the country. Last year Bollyboom hosted a pop up party offering customers a unique fresh and an exclusive nightclub experience, along with an exclusive guest list and an unforgettable experience at Marriot in Mumbai.
Indu Mehta, Business Head, Bollyboom states, “Bollywood music lends itself beautifully to the festival of colors and brings people together as a part of a grand celebration. This was the seed thought behind the idea of the Bollyboom Holi Bash and we are excited to bring together some of the biggest names in dance music at this event to give people around the country one of the best Holi celebrations ever witnessed. Our aim while producing the event at this scale was also to ensure that safety and security of all attendees. Keeping this in mind there is a strict embargo on bringing in any external colors or F&B items to the event venue. We expect this to be a great start to our Bollyboom calendar which will feature more than 40 events in the calendar year”
Adding on Manuj Agarwal, CEO, Percept Live said,“ Percept Live has had a history of bringing some of the best Live IPs to the country, Sunburn being one of the biggest IP, which is today recognized globally. About 95% of the Indian population loves Bollywood Music and as a genre it is associated with almost all major festivals in the country. Holi provides the perfect setting for this launch of Bollyboom 2017. We aim to deliver best in class Bollywood dance music experience to our audiences. With long-term access to the finest venues across the country, Percept will draw from it existing relations from celebrities and artists among other things. We hope to scale the event in the coming years without compromising on the experience and quality”.
General Entry for the event is priced at Rs. 2900/- with a cover of Rs. 1000 which can be redeemed at the event for F&B. Gold Entry is priced at Rs. 5000 and includes unlimited beverages. Tickets available on www.bookmyshow.com
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