Percept announces food and music festival Eat Play Love, Maruti, Gionee, Ola partner

Exploding with flavors, recipes and tunes, a two-day food and music festival has been announced by Percept in December. Titled Eat Play Love, the festival will travel to Mumbai, Hyderabad, Kolkata, Pune Nagpur in its inaugural year with a plan to expand to newer regions over the next 3 years.


Turf Club in Mumbai on 17th and 18th December, at the Kolkata Race Course in Jan 2017, followed by Hyderabad, Pune and Nagpur, will play host to the event, providing an apt backdrop for the family-friendly occasion.

Attendees have the chance to sample some of the area’s best restaurants and food vendors, along with an abundance of sensory entertainment. In addition, artists will be showcasing their best work, making Ford Field Park look like a living art gallery.

Spearheaded by Percept Live and The Eat India Company, visitors at the 2 day festival will journey through the culinary road of India with participation from more than 100 exhibitors from across the country giving an opportunity to avid gastronomes to feast on diverse cuisines and savour bonafide tastes right from heritage restaurants to street food to highway dhabhas to homemade delicacies to organic fresh produce. Apart from the food and music zone, the festival will be a playground of cultural commotion with dedicated zones to art, photography, retail, wellness, comedy, adventure sports and children.

The EAT section will host tailor-made zones such as #EatLive #EatFresh #EatGalli #EatCafes #EatTrucks to cater to the specific preferences of the discerning visitors apart from having live cooking demos and master classes with the top chefs of the country. The PLAY section will witness the kids and the alternative live stage for acoustic bands, comedy acts and dance troupes apart from an open theatre for movie lovers, a gaming zone for adventure fanatics and a retail zone for fashion addicts. The LOVE section will allow connoisseurs to indulge in some serious art workshops, graffiti wall art activities, yoga seminars, fashion shows, celebrity panel discussions, book reading sessions, karaoke open house and photography exhibitions.

As part of its promotional campaign, Eat Play Love will be undertaking slum beautifications, street installations at traffic junctures, countdown timers at heritage city spots and travelling caravans to create the relevant hype and awareness around the annual proposition.

Maruti Suzuki and Scootsy present Eat Play love, Powered by Gionee, in association with Ola and Panchshil.

The festival is backed and supported by Maharashtra Tourism. EPL is also supported by media partners including PVR, RedFm and Peek a Book.

Commenting on the festival Chandni Dhall, partner EPL, said, “While there are many festivals today, they cater to specific genres and are skewed to a sub sect of the city’s population thereby ending up being either too localized or being limited in their offering. A single destination event which brings together the best of the city with international production values is the need of today. We aim to build and deliver on the 360 degree experience by reflecting on the diversity and spirit of each city and its citizens.”

Adding on Manuj Agarwal, CEO, Percept Live said, “ With long-term access to the finest venues across the country, Percept will not only enable the perfect setting for the festival but will also add value by bringing in existing relations from state and city authorities & boards , celebrities, exhibitors among other things. The festival with not only be a tool to drive a greater participation from the local citizens and authorities but will in the coming years; become a bucket list event growing in scale and encompassing more categories. We aim to contribute 45% to the tourism and state revenues over the next three years.”

Here's the rundown of what you can expect.

· Home chefs, street food, top restaurants, savoury ice-cream’s and many more delicacies will be seen under Eat umbrella.
· The Largest live Out-door barbeque.
· The longest dining table the nation ever witnessed.
· Moti Mahal, inventors of butter chicken, been here since partition, are coming from Delhi to be a part of EPL
· Art installation of city landmarks, Mumbai city calendar and much more
· Peek a book, A children literature festival, at Eat play love.
· EPL will have it’s own city merchandise, fashion curated for the festival
· Photography of the Best food for each month, E.g. vada pao in the hero for June due to monsoons etc.
· International artists with 2 music stages, one main stage and a chill out stage
· The Indian 2000 Guineas classic races - The Indian 2000 Guineas, is a Group 1 horse race for 3-year-old colts and fillies run over a distance of a mile at level weights which will also be seen at EPL.

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