Percept Ice executes launch of Jaguar Land Rover’s dealership in Raipur


Percept ICE recently unveiled Jaguar Land Rover’s latest and the biggest dealerships in Central India in Raipur on May 30, 2014.

Percept ICE’s scope of work encompassed right from planning the flow of the evening, designing the set, and producing the sound and light for the show. The concept note was to design a visual treat with the backdrop of luxury. It also revolved around taking care of logistics of the artists, the entire planning and execution of unveiling the cars, identifying the placement of display cars at the outer section of the dealership, valet service and police security to each guest’s car, detailing every aspect of service and also the overall décor at the Dealership.

The event began with a traditional ribbon cutting, samay puja and diya lighting by the owners, the Agarwal’s of the Satyam Balajee Dealership that is located on the National Highway of Raipur. The stage bore a huge LED screen together with 2 risers on stage to accommodate an F-Type and a Range Rover Evoque that were on showcase, followed by the unveiling of the cars. The host of the evening was Priyanka Kochhar, while Mr. Rohit Suri, VP, Jaguar Land Rover, India addressed the guests, following which there was a display of several Jaguar and Land rover AV’s that led to the smashing unveiling of the Jaguar F-Type and Range Rover Evoque by the beautiful models, This was followed by dinner, cocktails and a performance by famous Sufi singer Ankit Batra.

Commenting on the successful management of the event, Nazneen Karimi, Chief Executive Officer, Percept ICE said: "We have been associated with Jaguar Land Rover for quite some time now. Our theme was focused on projecting luxury and comfort as it symbolized the brand's extensive global portfolio, extending into the experience of owning a luxury segment car. Hence, the whole setup and décor was done keeping this in mind. Providing the media with the chance to explore the ‘power', ‘performance' and ‘efficiency' of the cars and the strength, structure and magnanimity of the new dealership, we aimed to deliver an experience like never before. Also, customized food and beverage menus coupled with the overall décor were done keeping in mind the prospective buyers that were handpicked to attend this launch."

Although the new dealership got formally introduced to the market only in the evening the same day, the event was held to pre-showcase the cars on display to the media and the distinguished guests and put forward what they could expect out of the dealership. The event saw the participation of top businessmen, industrialists, and select media personalities from Raipur.

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