Percept ICE executes the grand finale of Femina Miss India 2014


Percept ICE, the Strategic Business Unit of Percept Sports & Entertainment, executed the 51st edition of ‘The fbb Femina Miss India 2014’.The soiree was held at Yash Raj Studios in Mumbai on April 5, 2014. The country’s oldest and most credible pageant saw 24 stunning beauties battle it out for the ultimate Miss India crown, wherein winners will get an opportunity to represent India on three prominent platforms viz. Miss Universe, Miss World and Miss Earth. According to the Miss World Organization "It has been the best Miss India event in last 9 years”.

Percept ICE conceptualized the event ranging from the igneous seating to the flamboyant stage setting to the array of stellar performances. The tiered seating created at the studio for the first time ever ensured that all guests got a clear view of the stage. In spite of this event being held at a closed venue, the night witnessed a turnout of over 1000 guests.

Percept ICE used over 1500 square feet of LED and high performance hydraulics to highlight the contestant’s entries on stage and also light up the entire stage décor in blazing glory. Breaking away from convention, the traditional rectangular ramp used for most fashion events was replaced with a stylized circular ramp for the contestants to walk past. This wider stage arrangement enabled the judges to get a closer view of the contestants and also made for an extremely friendly television setup.

The event was hosted by the charming and ever entertaining Riteish Deshmukh who with his dose of wit and humor kept the atmosphere zestful and lively. The evening saw electrifying performances by popular artists from the Indian film industry including Sonakshi Sinha, Shraddha Kapoor and Shahid Kapoor who entered from the mezzanine level located amongst the audience by sliding down a pole surrounded by the thrilling performance of 50 Nasik Dhol players. Singers Mika Singh and Yo Yo Honey Singh found a willing audience among the suave suits and elegant ladies. Former beauty queen and leading yesteryears actress, Zeenat Aman was felicitated with a trophy during the event.

This chapter of the contest was sponsored by prestigious brands like Neutrogena, PCJ, Yamaha and Mochi with fbb being the title sponsor of the event. The jury panel featured some of the biggest names in the fashion and entertainment industry including Bollywood actors Abhay Deol, Jacqueline Fernandez, Vidyut Jamwal, Aditi Rao Hydari, Malaika Arora Khan, ace fashion designer Manish Malhotra, singing sensation Yo Yo Honey Singh, Miss World 2013 Megan Young and World Champion Boxer Vijender Singh.

The glitzy evening began with the introduction of the 24 dazzling contestants by the host and each of them was given the opportunity to ask their favorite judges a question of their choice. Performances by Yo Yo Honey Singh and Mika were interspersed with the contestants walking the ramp to which made the crowd berserk. The swimwear round saw the participants turning up the heat as they sashayed down the ramp showing off their fabulous bodies. Finally the top 10 contestants were put through a Q & A round and the top 5 finalists among them were chosen.

Commenting on the successful execution of the pageant, Nazneen Karimi, Chief Operating Officer, Percept ICE said, “We are extremely proud and delighted at how wonderfully the event turned out. The hard work that the team has put in was showcased in how seamlessly and to near perfection the evening turned out to be. Percept ICE feels proud to be associated with such a prestigious event and hopes that this relationship with the Miss India pageant continues for many years to come. We want to extend our good wishes and congratulations to all the participants and winners, and hope they do India proud wherever they go.”

The grand finale moment everyone had been waiting for finally arrived with Koyal Rana being crowned as fbb Femina Miss India World 2014 and Jhataleka Malhotra and Gail Nicole Da Silva crowned as first and second runner-up respectively. The extravagant evening came to end when the winners were presented with their beautiful crowns and took to the ramp one last time.

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