Percept ICE executes 1st ‘Vivel Filmfare East Awards’ in Kolkata


The inaugural chapter of the ‘Vivel Filmfare East Awards’ was held on March 29, 2014. This was Filmfare’s foray into the East zone for the first time in 60 years and Percept ICE was selected as the agency to bring this vision to life.

Working closely with the Filmfare team over the last few years, the team at Percept ICE knew what was expected of them as the brief was simple – ‘To set the benchmark high in the first year itself and make a strong presence felt.’

The designs and decor exuded sophistication and elegance which is synonymous with the Filmfare Awards. The red carpet was flawlessly laid out for the guests in all its glory thus enhancing the experience of the awards ceremony. Stars like Prasonit, Riya & Raima Sen, and Konkona Sen were all seen walking down the magnificent red carpet.

Commenting of the splendid job done, Nazneen Karimi, COO, Percept ICE said, “This was one of the most difficult briefs that we have ever worked on, given the fact that it was going to be the inaugural chapter of the awards in the East zone. The well experienced team did a marvellous job on the execution of the event and used their expertise of working in this particular region to the fullest. Brainstorming on the tiniest of details, the team worked tirelessly on the project with the sole objective of making the event a larger than life experience. The team lived up to all the expectations and brought to life everything which was planned, and the positive response from the crowd is a testimony of the success of the same.”

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