Percept ICE Executes The Launch Of The Zee T&I Centre In Bengaluru

The grand launch saw a massive attendance of over 1500 on the ground along with a simultaneous live webcast that saw thousands pan India viewing the event online.


Percept ICE, the Activations, Events, and Experiential Marketing Domain Company of Percept Limited, conceptualized and managed the launch of the Zee Technology and Innovation Centre at Bellandur, Bengaluru on 13 May 2022. The grand launch saw a massive attendance of over 1500 on the ground along with a simultaneous live webcast that saw thousands pan India viewing the event online.

The sprawling 80,000 feet Zee Technology and Innovation Centre has been constructed with an aim to be the Company’s epicenter to build a strong cohort of tech, data, and talent. The State-of-the-Art Tech Centre will strengthen the Company’s technology, innovation, and data capabilities. The Centre has already on-boarded 700+ tech experts to build cutting-edge, world-class products. Through the capabilities being built at this center, the Company intends to leverage behavioral and derived data to personalize content and delivery, thereby increasing its reach across platforms. The center will build the metaverse network for the Company with the help of AR, VR, and NFT-led delivery models and will focus on a futuristic tech stack that will enable omnipresent delivery of entertainment across platforms.

Percept ICE’s scope of work included conceptualizing, planning, and on-ground execution of the entire event as also managing a seamless online live webcast of the day-long event at the all-new Zee T&I Centre. The launch event was unique as it happened at the Tech and Innovation Centre complex itself and the venue had to be designed in a way that it enhanced the offerings and aesthetics of the space while giving everyone a feel of an inaugural event. A dynamic video booth engagement was created where the key pillars of ZEE T&I were projected in a very fluid format both proving invaluable information about the new center to visitors. In addition to ensuring the spotlight remained on the highlights of the center, Percept ICE also managed multiple entertainment capsules and an employee appreciation program recognizing the initiatives and efforts of ZEE personnel.

The state-of-the-art facility was inaugurated by the Chief Minister of Karnataka, Mr. Basavaraj Bommai, in the presence of Mr. Amit Goenka, President – of Digital Businesses & Platforms, ZEE, and Mr. Nitin Mittal, President – of Technology & Data, ZEE. The Hon’ble Governor of Karnataka, Mr. Thawar Chand Gehlot also paid a visit to the Tech-centre and interacted with the tech experts.

Vidya Alva, EVP & Business Head, Percept ICE, said, “It was an honor to receive the project from ZEE to conceptualize and manage the mega launch of the Zee Technology and Innovation Centre in Bengaluru. While the focus of the event had to be on the launch of the massive 8,000 sq ft building displaying its many unique features, we also had to highlight the digital endeavor of ZEE as it strives to cater to a global audience while redefining the future of entertainment by leveraging innovation and technology-led strategy. We are grateful to the faith invested by the Management in ZEE for giving us an opportunity to manage their significant ventures, and we look forward to partnering with them to create many more pioneering events in the year ahead.”

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