Penguin teams up with The Book Fairies to organize multicity treasure-hunt
Book lovers experienced a magical weekend as Penguin Random House India and The Book Fairies, a community of book lovers that hides books in public places for people to pick, read and pass on, came together to spread some colourful book fairy dust in Delhi, Mumbai and Bangalore.
From August 18 – 20, some of the key spots in Delhi, Mumbai and Bangalore found copies of the vibrant Penguin 30 books placed by the book fairies for people to grab a copy, read and pass on.
Penguin Random House India is celebrating its 30th anniversary this year and joined hands with The Book Fairies to make for a weekend magical. The idea was simple: Look out for colourful books with a beautiful green ribbon and green and white stickers, with clear instructions on them at some of the key spots in your city – it could be your favorite café, or a reading spot, or one of those corners in your city that you might have not visited in long. Take this book, read it, then leave it for the next person to enjoy!
The Penguin 30 books are an alluring selection of India’s most brilliant and visionary writing in the English language published over the last 30 years. Some of the thirty books include timeless classics like Kalidasa’s Kumarasambhavam and Nehru’s An Autobiography as well as much-loved fiction like Vikram Seth’s The Golden Gate, Amitav Ghosh’s Sea of Poppies and Jhumpa Lahiri’s Unaccustomed Earth among others.
For clues and regular updates on the book drops and location, book lovers followed The Book Fairies, India Facebook, Twitter and Instagram (@bookfairies_bangalore, @bookfairies_mumbai, @bookfairies_delhi, @bookfairiesworldwide) and the Penguin India Facebook, Twitter and Instagram page(@PenguinIndia).
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