Penguin Random House India and Jaipur Literature Festival celebrate the success of #ReadForResilience campaign
Over 30 iconic authors from across different genres of literature participated in the campaign and shared their personal stories and anecdotes with people across the country.
The Read for Resilience campaign by Penguin Random House India in partnership with Jaipur Literature Festival successfully culminated on 12 May 2020. A fortnight of series of videos and virtual meets by marquee authors, the campaign received a positive response from people across social media channels of both partners. Through the course of the campaign, Penguin authors spoke about books, events and literature that have influenced and motivated them to tackle unprecedented times such as these.
Over 30 iconic authors from across different genres of literature participated in the campaign and shared their personal stories and anecdotes with people across the country. Popular writers, such as, Ruskin Bond, Namita Gokhale, Gaur Gopal Das, Anita Nair, Sri M, Shaheen Bhatt including others showcased spirit of resilience through their readings from books like Little Book of Everything, I’ve Never Been (un)happier, Life’s Amazing Secrets, Mistress and many others.
The campaign was able to reach out to over 12,00,000 people and built an engagement of over 48,000 across Penguin and Jaipur Literature Festival’s social media channels. The video by legendry writer Ruskin Bond garnered a reach of over 47,000 and generated significant positive engagement.
Sharing her thoughts on the campaign, Namita Gokhale, author and Co-Director at Jaipur Literature Festival said, “Truly enjoyed encountering such a powerful diversity of voices in the inspirational ‘Read For Resilience’ campaign. All strength to readers, writers and the sustaining world of books , and their role in these disruptive times.”
Commenting on the campaign, Preeti Chaturvedi, VP Marketing & Strategic Alliances said, ‘The idea behind Read for Resilience was to let people know that they are not alone in facing these strange and unknown times. And the immense support we received from our partners, authors and the readers is a testament that positive messaging is an effective way to motivate people to overcome challenges. As members of the literary landscape of our country, Penguin and Jaipur Literature Festival aimed to highlight books and writers as sources of inspiration, motivation and positivity in times like these and for a better future.’
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