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PayU Launches Checkout For Bharat In 7 Regional Languages

According to the statement, this feature helps merchants avoid customer drop-offs at payment due to language issues and penetrate the underserved tier-II, tier-III, and rural markets.

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PayU on Friday launched Checkout for Bharat which offers payment flow and checkout in major Indian languages.

With this feature, merchants can offer customers a localized shopping experience in Hindi, Gujarati, Bengali, Marathi, Telugu, Tamil, and Kannada which are the first languages of 79 per cent of Indians.

According to the statement, this feature helps merchants avoid customer drop-offs at payment due to language issues and penetrate the underserved tier-II, tier-III, and rural markets. 

Manas Mishra, Chief Product Officer, PayU Payments said, “The launch of Checkout for Bharat supports PayU’s vision of a financially inclusive digital payments ecosystem. It will help merchants access and serve untapped, semi-urban, and rural markets, bring them into the digital payments fold and increase their customer base. We hope to support entities such as insurance firms, government entities, educational institutes, e-commerce companies, and organizations which target non-English speaking customers. We are confident the new solutions will be catalysts for financial inclusion for businesses and consumers.” 

Pankaj Sawant, Senior Manager, Projects and Digital Payments, Tata AIA Life Insurance Company said, "Checkouts for Bharat are a very good feature by PayU. After the pandemic, most of our customers moved to online payment modes and this solution is helping them to understand the payment process better and use it more effectively."


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payu Checkout For Bharat regional languages

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