Part concert, part carnival: EDC India wraps up first edition
Electric Daisy Carnival concluded its first edition in India on 13th November. The Vegas-style event was held at Delhi NCR’s Buddh International Circuit on 12th- 13th November where 25,000 fans visited the festival over two days to catch the electronic music world’s biggest Indian and international acts,
The debut edition of Budweiser presents EDC India introduced by Insomniac and OML, created a multi-dimensional music experience, with great production and sound design and an overall immersive experience. The festival showcased a union of technology and nature with imposing stage designs like the majestic kineticFIELD, the imaginative circuitGROUNDS and the electrifying neonGARDEN.
The festival featured two days of electrifying performances from global music sensations including Alesso, Afrojack, Brillz, Crizzly, Ferry Corsten, Markus Schulz, R3hab, Steve Aoki, The Upbeats, Tommy Trash, Vini Vici and Yellow Claw and homegrown stars such as Anish Sood, Arjun Vagale, AU/D10/GRAMME, Audio Units, B.R.E.E.D, BLOT!, Dualist Inquiry, Hamza, Kohra, Lost Stories, Nucleya, Oozeundat, Pearl, Praveen Achary, Qwiver, Sandunes, Sartek, SEQU3L, Shaan, SHFT, Sickflip, Spinal Fusion, Starlab, Sound Avtar and Zaeden.
Insomniac’s own Funkdafied Freaks enchanted fans all weekend long with their innovation, originality and high energy presence. Decked in theatrical costumes designed and crafted specially for EDC, this motley crew of dancers, stilters, aerialists, circus performers and other whimsical characters pushed the boundaries of the imagination.
Interactive and awe-inspiring art installations were peppered around the festival grounds to let audiences revel in a creative atmosphere. Along with some great music and stunning visuals, the festival also featured the Carnival Square, a carefully curated food and bazaar area with a wide array of local and international delicacies and creative products specially made by artists, craftspeople and creative entrepreneurs.
Budweiser, the lead partner of the event offered a unique experience - The Brew District with nearly 100 luxurious tents. The Brew District was home to around 200 guests which included artists and influencers. The district offered a well curated set of events like the ‘What’s Brewing’ session by Progressive Brothers, ‘Buds and Burgers’ lunch hosted by celebrated Chef Kelvin Cheung, fun filled picnic-style Sunday brunch and special night performances at the ‘Brew Club’ by artists like Divine, Mo City, Dualist Inquiry, Anish Sood, etc.
“The debut of EDC India was a beautiful event that brought thousands of like-minded people together to celebrate music, art, and positivity,” said Pasquale Rotella, Founder and CEO of Insomniac. “It’s amazing to see that the love of dance music has reached every corner of the world. I am so grateful for the fans who joined us this weekend and I look forward to returning to India again next year.”
Speaking about the festival, Kartikeya Sharma, Marketing Director, AB InBev, India & South East Asia, said, “We are extremely happy to see the positive response for EDC India especially the quality & quantity of people that turned up to witness this spectacle. By bringing EDC in India, we have moved one step ahead in contributing towards shaping the electronic music culture in the country and certainly have a lot more in store for our fans. Partnering with OML and Insomniac has been stellar and we look forward to continue this association.”
Vijay Nair, CEO, Only Much Louder adds, “Last weekend was a great testimonial to the fact that India is ready to host festivals at a scale that we have only seen online on after-movies. This was a monumental effort and we made sure that the beauty and magic of EDC Vegas was presented as it is to the fans in India without shortchanging them. The look at the headliners face on seeing the Kinetic Fields stage for the first time was the most satisfying thing last weekend. We will be back next year and build EDC India as a festival that the world wants to travel to.”
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