Parle Products launches ‘Litter Free’ campaign


Parle Products, one of India’s pioneers in the biscuit and confectionery manufacturing segment have announced its association with Rangeela Raas, the biggest Dandiya celebration this year. Along with Dandiya Queen Falguni Pathak, Rangeela Raas promises to be a large scale celebration with immense energy. Parle Products will kick start their ‘Litter Free’ campaign with an objective to spread the message to keep the city and our surroundings clean.

The ‘Litter Free’ campaign will encourage citizens to be responsible towards the environment and aim at achieving a cleaner nation. Through this association, the 9 days of Navratri will witness an increase in the number of dustbins at the venue, signs declaring that the place is a litter free zone, educating the audience to avoid littering the place and most importantly; indulging the audience to make a pledge about keeping the area and city litter free.

Speaking about the campaign, Mr. Pravin Kulkarni, General Manager - Marketing, Parle Products said,“Navratri is an important festival which is celebrated with enthusiasm & grandeur and hence, is an excellent platform to launch our ‘Litter Free’ campaign. This is the beginning of many other initiatives to control and manage waste in our country. We are happy to begin our efforts at Rangeela Raas, during the auspicious Navratri festival.”

Litter in our country has enormous consequences, from economic and environmental standpoints and our overall quality of life. Through the ‘Parle Litter Free Campaign’, Parle Products offers a potentially brighter future of curbing inappropriate garbage build up around our environment. With a series of opportunities, in the form of festivals, occasions, events and many more that lie ahead, Parle Products is determined and confident to lead the masses onto a litter free path.

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