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PVR presents New Digital Campaign #OuchTheCouch

PVR Cinemas is using this opportunity to connect with the audience and make them express how they miss the ‘magic of cinema.’

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The simple act of going to the movies feels like a distant memory now, as it’s been over five months since cinemas have closed their doors on account of the pandemic. 

With thousands of titles available from the couch on TV and streaming platforms during this period, watching movies from home was a popular quarantine pastime. But it doesn’t compare to what it was like to actually go to the movie theatre – and its more than just the big screen and better sound. 

It is nice to be able to pause the film, but watching movies at home ruins the magic of a shared experience. The regular interruption of doorbell or phone call, the buffering etc spoils the ‘real’ movie watching experience. 

PVR Cinemas is using this opportunity to connect with the audience and make them express how they miss the ‘magic of cinema’ and garner their participation for its crowdsourced film.


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