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PRO Ecuador associates with Lakme Fashion Week (LFW) to showcase its Vegan Ivory – Corozo, on Sustainable Fashion Day (SFD)

The showcase was in collaboration with sustainable fashion label Ka Sha, who presented a collection of garments and accessories made using Corozo.

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PRO ECUADOR, a part of the Ministry of Production, Foreign Trade, Investment and Fisheries, under the Government of Ecuador, collaborated with Lakme Fashion Week for the promotion of Corozo – Vegan Ivory, that is used for buttons, jewellery and art, on 22nd August 2019 at St. Regis Hotel, Mumbai.

The showcase was in collaboration with sustainable fashion label Ka Sha, who presented a collection of garments and accessories made using Corozo in the form of buttons and embellishments, as part of the Sustainable Fashion Day (SFD), the second day of LFW.

Even as sustainable living and fashion finds more acceptance among Indian consumers, especially the upwardly mobile, a growing number of Indian designers are debunking the myth that sustainable fashion is unglamorous and churning out chic ‘green fashion’ lines. The introduction of the Sustainable Fashion Day at the Lakme Fashion Week, 2019, is a testimony to the growing popularity of ‘green-fashion’. Collaborating with the designer label Ka Sha, who showcased collection made using hand-spun Khadi, handloom cotton and silks made by artisans in Kerala, Bihar and Madhya Pradesh, PRO Ecuador promoted the organic Corozo, which was extensively used in the designs, in the form of buttons, jewellery and embellishments.

While Corozo, a native of the Amazon rainforest in Ecuador, has been harvested naturally and used as a popular material for buttons and embellishments since the 1860’s, it was extensively replaced with plastic in the 1940’s. However, as an increasing number of consumers warm up to the idea of ecologically responsible lifestyles, sustainable fashion is increasingly finding mainstream acceptance. As a result, designers are now seeking out eco-friendly fabrics and materials that can be processed using traditional and organic methods. From adopting zero-waste policies, to reviving ancient hand-weaving and embroidery techniques (considered more environment-friendly), and rolling out separate labels etc., both Indian and International fashion brands are increasingly adopting sustainable means to innovate and stay relevant in the dynamic fashion industry.

Speaking about the association with Ka Sha and the showcase at the Sustainability Fashion Day at LFW, Cristina Chiriboga, the Acting Trade Commissioner of Ecuador in Mumbai, said, “We are very pleased with the warmth and acceptance that the Indian fashion fraternity has shown towards Corozo in the recent years. We are delighted at the response we received at the Sustainable Fashion Day at the Lakme Fashion Week, as part of our collaboration with Ka Sha. The Indian fashion labels and the consumers are increasingly aware and accepting of the sustainable trends and offers great potential in the coming years. We look forward to associating with many more designers, and become a part of this growth in India.”

The corozo comes from a nut that grows wild in the tropical forests of Ecuador. The fruit is collected by the local communities that live in the forests, and thus constitutes as an alternative income source and an incentive for these people to take care of the forest. It’s purely vegetable origin makes it a vegan product. Further, the process requires no irrigation water, fertilizers, or chemicals, making it completely organic and natural. Each blank is handmade, one by one, by artisans, offering it a unique handcrafted flavour. To have a Corozo button on a garment is to have a piece of art from the tropical forest!

Speaking on the matter, Vikram Choksi, Special Chief Guest of the Commercial Office of Ecuador in India, said, “As per the United Nations Environment Estimates Worldwide report, the global fashion industry produces 20 percent global water wastage and 10 percent of global carbon emissions – more than all international flights and maritime shipping. Apart from returning to natural dyes, organic fabrics and traditional modes of manufacturing, the use of Corozo and other eco-friendly products for accessorising and embellishments will go a long way in making fashion truly green and sustainable. As the only exporter of Corozo in the world, Eucador has been effectively providing and promoting the use of Corozo to world designers, helping change the narrative and design of global fashion. In the coming years, we hope to replace the harmful plastics and synthetic material with this organic product, making fashion fun, beautiful and sustainable.”



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PRO Ecuador Lakme Fashion Week (LFW) Corozo

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