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Out-of-the-box thinking is required to move forward during and post-COVID-19 era: Sonal Jindal, Medusa

Sonal believes that it is the manufacturers’ and retailers’ ingenuity & creativity that will see us through this pandemic and help us survive the worst of times.

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Retailers Association of India has predicted that the clothing sector will take about a year to recover post-COVID-19 scenario. In a recent webinar, RAI, along with other industry associations, anticipated a 25-30% cut in business with a ripple effect that would impact almost all subsidiary industries and lead to job losses. Therefore the need of the hour is a robust survival plan, says Sonal Jindal, Founder-Director, MEDUSA, a B2C exhibition platform.

At present, retailers selling apparel and lifestyle products are not allowed to sell in their stores as well as on online platforms. With the industry experts’ forecast that large and small companies in the business will take anywhere between 6-12 months to revive themselves, Sonal believes that it is the manufacturers’ and retailers’ ingenuity & creativity that will see us through this pandemic and help us survive the worst of times.

The apparel manufacturing industry employs about 12 million people, out of which 7 million work in the domestic sector. Job losses and salary cuts will be another severe impact that the industry will have to bear. Sonal Jindal advocates looking after these vulnerable workers in these difficult times. However, more importantly, she says, what is utmost is the workers’ safety, especially those who are forced to continue work in the factories where basic operations have to be kept running. 

Despite the bleak forecast of all kinds, Sonal, also Managing Partner at MEDUSA Source, feels that the industry can still bat on the front foot if it innovates. Sonal advocates, “Out-of-the-box thinking is required to move forward during and post-COVID-19 era, just like the world gathered itself and survived the World Wars, Spanish Flue, The Great Famine, etc.”

She bats for sustainability in garment business, more investment in researching anti-virus clothing range, focus on just-in-time production, etc as pointers to help the industry find its way out of the pandemic.



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fashion industry Medusa apparel manufacturing

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