OYO’s Weddingz.in launches ‘The Weddingz Report’
Tier-II cities surpassed metropolitan cities in app downloads across cities like Lucknow, Indore, Agra and Jaipur.
OYO acquired Weddingz.in, India’s largest wedding company, released ‘The Weddingz Report’, a data analysis of the Weddingz.in app between the period of July 2019 - October 2019. The ad-free discovery and content app has recently crossed 4 Lakh+ downloads within a short span of four months since its launch. With an aim to provide consumers a one-stop-shop solution for all wedding-related requirements, the app offers an array of venue and non-venue services like photographers, make-up artists, designers, decorators, bands and much more.
Interestingly, the data analysis revealed that Tier-II cities saw the highest number of downloads across cities like Lucknow, Indore, Agra and Jaipur. A detailed analysis of top searches between the period of July 2019 - October 2019 indicated that for the upcoming wedding season, India is looking for venues, lehengas and banquets.
Amongst the hundreds of services offered by Weddingz.in, the demand for venue related offerings topped the charts, indicating the huge opportunity that exists for digitally-enabled venue discovery. Amongst non-venue services registered on the app, full-fledged wedding planning emerged as the top service to-be-weds opted for, followed by photography, mehendi and makeup. Women are presumed to be more involved in wedding preparations and arrangements as compared to their male counterparts. The data reveals that while women formed 60% of the total downloads, men were not too far behind with 40% of the app downloads. Nationally, the largest consumer segment was between the ‘eligible’ age group of 25-35 years, with every user spending close to 3-minutes (2.55) on an average, scrolling through the app.
Commenting on the growth of the app, Sandeep Lodha, CEO, Weddingz.in said, “The Weddingz Report reveals that digitally-enabled wedding services are being browsed and consumed not just by city-dwellers but consumers in Tier-II cities as well. It is a testament to the growing unmet demand for organized wedding-related solutions across the country.”
Speaking about the app, he added, “Most to-be-weds are working adults, who are crunched for time and try to juggle between their wedding arrangements and professional commitments, making it a very stressful affair. We’ve built a seamless solution to serve as a one-stop-shop for all wedding-related inspiration as well as execution, right from venue selection, decoration, music to transport, mehendi, and more at the tap of a button. Weddingz.in is committed to the customer journey and always aims to deliver on the promise to organize great events with complete transparency. We are confident that the app will add value to the lives of many to-be couples and their families.”
Being a customer-first company, the app is embedded with a call-to-action button that allows users to directly connect with Weddingz.in vendors, allowing the utmost convenience. Additionally, with a host of concept ideas and testimonials, it also offers users the much-needed inspiration to efficiently plan their big day. Recently, Weddingz.in also launched their in-house magazine - ‘The Wedding Trunk’, an end-to-end guide on all the latest trends and updates which is linked to the app.
With a combined organic following of over 2 million across Facebook and Instagram, Weddingz.in enjoys the highest engagement for wedding related content in the industry.
Weddingz.in offers an in-house team of trusted & curated vendors who believe in delivering nothing but the best including Photography, Make-up, Wedding Planners, Mehendi, Rentals, Pandit/ Priests, Decor, Choreography, Transport, Entertainment, Anchor, Catering, Gifting, DJ, Invites, Band-Baja Ghodiwala.
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