Nutella and Bajaj Electricals join hands with KidZania's culinary school
KidZania Mumbai, a Global Indoor Theme park that inspires, educates & empowers children, helping them understand & manage their world better; have partnered with Nutella and Bajaj Electricals Ltd for the culinary School in KidZania, Mumbai.
The children get a delectable opportunity to play chef and prepare yummy recipes with Nutella, the Italian hazelnut chocolate spread as the key ingredient and Bajaj Electricals’appliances. Nutella has created a recipe booklet containing some quick and easy breakfast recipes that will be given to all participating children. The recipes will change every month thus showcasing the versatility of the Nutella brand and inspire children to innovate and savour different Nutella dishes.
Speaking on the new launch, VirajJit Singh – Chief Marketing Officer, KidZania India, said, “The experience of being a chef at the KidZania Mumbai Culinary School complements a lot of what kids learn in class today while triggering Cognitive & Psychomotor Development. We are excited to have Nutella a brand that we grew up on join Bajaj Electricals at the culinary school.”
Speaking about the launch, EmanueleFiordalisi, Vice President, Marketing, Ferrero India said, “We are excited to partner with KidZania on such a unique concept built around education and entertainment for children. Our partnership with KidZania helps provide us with an innovative platform to engage with children in a fun environment. It will allow children to learn delicious recipes with Nutella on multiple breads like chapatti, idli, dosa etc. Not only will the creation of Nutella recipe is a fun experience for children but also will help them discover and showcase their culinary skills.”
Speaking about the partnership, “Beena Koshy, Vice President & Head Advertising and Brand Development, Bajaj Electricals Pvt Ltd, said "Children these days can convert simple & amazing stuff into something very creative and our association with KidZania for more than a year has shown us just that. We are proud and excited to partner Nutella, and congratulate them on this association. Bajaj Electricals and Nutella, with this partnership, will bring about just the right mix in the kids and make them little master chefs in this culinary journey."
At KidZania Mumbai brands that have sponsored 36 activities are: Amity University, Bajaj Electricals Ltd., Big Bazaar, Birla Sunlife Insurance, Cadbury, Kokuyo Camlin, Central, Coca Cola, Club Mahindra, DHL, E-Zone, Furtado School of Music, Godrej Securities, Hardy’s, Healthspring, Hyundai Motors, Kellogg Chocos, MOD, Nerolac Paints, Nutella, Parachute, Parle Agro, Parle Biscuits, Pepperfry, Radio City, Sbarro, Shiamak, Star TV, Times of India, Toonz Animation, Yes Bank, Zespri
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