Nokia presents [V] India Fest 2014
When a festival unites all colleges in India and gets them under one roof in Goa, all you can expect is madness. And when that is combined with the streak to win, then that is out of control, adrenaline infusing, blood rushing madness. And that’s what makes the India Fest 2014. EE got to talking to the real managers of the event who are part of it from ground level. After all, it’s not easy managing the large audience that the fest pulls together.
So when Channel V took the initiative to launch such a festival in 2012, all big brands targeting young audience went rushing to provide sponsorships. In conversation with Nouman Khan, Manager for Letsintern.com and Zonal Head for India Fest 2014, EE gives you the inside scoop on how all the magic is created, straight from the people responsible for managing the fest.
EE: What sets India Fest apart, that all big brands want to be associated with the fest?
Nouman - India Fest is one of the biggest college festivals in the country that unites all colleges, all over India. It has the largest footfall as compared to any other college level festival. There is no registration fee when it comes to participation which is the reason why we get the maximum participation and the best of talents – all the ingredients that make up a great event. And the fact that we have so many categories in which students can participate and display their talents, sweating it out to win it for their college, it’s incredible.
EE: What are the type of sponsors that you get for the event?
Nouman – All major youth-oriented brands that want to reach out to their target audience in an up-close and personal manner, want to get associated with the fest. Major sponsors like Nokia, Hero, Airtel, Woodland, Fogg, etc, are associated with the Fest this year, making it possible to become even bigger and better. India Fest definitely has an enviable list of sponsors.
EE: Is there anything different about the festival this year?
Nouman – India Fest is sticking to the same recipe as last year. That’s our winning formula and we are not messing up with it. Dance, Digital Arts, Literary Arts, Music, Theatre and Drama, Fashion, Sports and Games, Bollywood Buzz, you name it, we have it.
EE: How does one manage such a huge festival?
Nouman – So the management of Media lies with Channel V, while the fest management lies with Letsintern.com. Letsintern.com is an online portal that provides internships to students who have an inclination towards event management and media promotions. We get such students on board and give them an experience of a lifetime that teaches them a lot about the field. A fest for the students, by the students, it couldn’t get better than this.
EE: What is the level of participation in the festival? What is the expected number for 2014?
Nouman – If you thought 2013 was the year for India Fest, wait till you see the magic in 2014. We had a footfall of about 4000-5000 students last year in the finale that happened in Goa. This year is bigger and better, as the venue stays in Goa but shifts to a bigger arena, which is a college that itself has a population of 14,000 students. And the expected footfall for the finale from all over India happens to be about 7,000 students. As they say, India Fest is back and its bigger than ever. We hope you are ready for the madness, for we sure are!
Around The World