New GoDaddy Campaign Encourages Gujarat’s Entrepreneurs To Get Online


GoDaddy, the world’s largest technology provider dedicated to small businesses, launched a new marketing campaign in Gujarat focused on helping small businesses and entrepreneurs create online identities. The initiative will run in two of Gujarat’s small business hubs, Surat and Vadodara, throughout December 2014.

“GoDaddy is committed to helping small business owners flourish. This campaign furthers our commitment by enabling small businesses in Gujarat to effortlessly obtain a domain name and get online. Establishing an effective online presence will help these companies and entrepreneurs garner visibility, showcase their talent and find more customers online,” said GoDaddy India Managing Director and Vice President Rajiv Sodhi.

GoDaddy is focusing on small businesses in both Surat and Vadodara who don’t have an online identity, offering to build a complete online presence with a .COM domain name, website and hosting for one year. These businesses will display GoDaddy signage, signifying that they are now ‘Open on the Internet’.

Sanjay Tilala, Managing Director of Rajkot-based JayKhodiarMachineTools (JKMT) and a GoDaddy customer, says, “The Internet has been our closest ally and has helped us immensely in expanding our business globally, as well as in India. Using GoDaddy solutions, we were able to build a professional identity online Today this website is the main source for our sales and marketing efforts, as well as lead generation.” JKMT is a leading manufacturer for biomass briquetting machines.

To create further buzz around its latest commercial featuring NutCutLal, an eccentric hairdresser with a unique hairstyle, GoDaddy and Verisign offered free haircuts at prominent salons in Surat and Vadodra on December 6-7 to the first 100 walk-ins. In the commercial, NutCutLal, famous in his small town for his signature haircuts, realizes that unless he gets an online identity, his fame might fade away and his talent will go unnoticed.

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