MyySports All Set To Showcasing 300 mn Strong Cricket Talent Across India
MyySports has partnered with the Delhi & District Cricket Association (DDCA) to digitize grassroots sports and create opportunities for talent discovery
Digital access on the mobile phone is creating a nationwide showcase of Cricket Talent in every street, village, town, and city in India. MyySports is on the path to showcasing 300 Million strong Cricket Talent across India.
To further its mission of democratising sports, MyySports has partnered with the Delhi & District Cricket Association (DDCA) to digitize grassroots sports and create opportunities for talent discovery.
As part of the association, all the matches of the ongoing DDCA Hot Weather Tournament and the U16 & U19 League are being scored and streamed on the MyySports App. This is the first time in the history of DDCA that these grassroots matches are being viewed and cheered by the friends and families of the players and the entire sports ecosystem.
Hot Weather is the oldest and most reputed tournament being conducted in Delhi by cricketing authorities to find new talent and promote the interest of upcoming stars. MyySports is telecasting the final match of hot weather on DD Sports amplifying the reach of young talent.
Partnership with DDCA Hot Weather Tournament is a significant first step for MyySports. A small step for Cricket and a giant leap for the Youth. The second ' Y' in MyySports, signifies the importance of the Youth. The association with DD Sports is another affirmation of the grassroots commitment that MyySports is making to showcasing Cricket Talent at every level across India.
Atul Ahuja, Chief Business Officer, MyySports commented, "The MyySports Platform has made it possible for 300 Million Cricket Stars and 600 million viewers to come together and collaborate to create a mutually rewarding Talent showcase and Sports Marketplace with a fun-zone Metaverse to follow. We are changing the way India watches Cricket"
A recent addition to MyySports' growing team, Ahuja is the former CEO of Cricket Canada and former Director, Indo Canada Chamber of Commerce. He is an Enterprise Technology and Digital Transformation Consultant and brings with him a deep understanding of the business of sports and technology to MyySports.
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