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Music, fashion and art converge at launch event of Longchamp in Mumbai

French luxury house Longchamp opened its boutique in Mumbai’s Palladium Mall; this being its second boutique in India after inaugurating its flagship store in July last year at DLF Emporio, Delhi. The Artistic Director of Longchamp, Sophie Delafontaine and Radha Kapoor Khanna of DO IT Retail Brands Pvt. Ltd. celebrated this boutique’s opening with a launch event on 19th July, 2017.

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Longchamp unveiled limited edition handbags namely ‘The Peacock Majestic Le Pliage Héritage’ and ‘India the Vibrant Le Pliage Héritage’ inspired by India and only available in the country. In addition to this, the fashion House also debuted its Fall 2017 collection which is inspired by the 1970s Parisian, strong, feminine woman full of contrast who embodies the posture, the attitude and the state of mind of a free, independent and active woman.

The evening was an avant-garde translation of French savior faire where music, fashion and art converged and city’s well heeled, stylish and über cool came together to welcome Longchamp to Mumbai. Manushi Chhillar, Aahana Kumra, Kubra Sait, Shriya Saran, Poonam Dhillon, amongst others were seen enjoying the evening of celebration.

Longchamp’s Artistic Director, and granddaughter of the House’s founder, Sophie Delafontaine explains, “We are delighted to introduce Longchamp to Mumbai! This strategic and attractive boutique that showcases our brand and our craftsmanship will allow us to welcome our Indian customers and tourists from all over the world and to share with them the French Art of Life, the creativity and the quality of our collections. Mumbai is one of India’s most vibrant cities; it is the perfect home for a new Longchamp store”.

“We are extremely excited to have brought Longchamp to Mumbai and are even more thrilled today that this store is inaugurated by Sophie Delafontaine. This reiterates Longchamp’s belief in this promising market together we are committed to make this Parisian brand a truly loved one for its quality, craftsmanship and dynamic elegance here in India, as it is world over,” said Radha Kapoor Khanna, Founder and Director, DOIT Retail Brands (I) Pvt. Ltd.

Located at the shopping mall’s ground floor, the elegant boutique houses Longchamp’s iconic handbags and luggage collections along with an assortment of high-end accessories.


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